ROBERT ANCILL is founding partner and owner of The Next Idea Group. He is considered one of the most authoritative voices on international restaurant and food brands, and has been responsible for launching and developing many new brands in emerging and frontier markets.
The Next Idea : International Restaurant and Food Consutants: Latest interior designing concepts in Bathrooms. Bathrooms used to be at the bottom of the list when it came to the new interior design concepts.
The situation has however changed in recent years, with many new ideas for bathrooms development of general trends in home design and décor has turned up. Think extensively when you choose your new bathroom concept at the time you plan to sell your house again, keep the wall and floor colors neutral to make the room more attractive to potential buyers. Eco-friendly bathroom If you are renovating your bathroom, why not do your part for the environment at the same time and create your own eco bathroom? It's not as difficult as you might think to make changes that will save water, money and the planet. Wet rooms. The Next Idea : International Restaurant and Food Consutants: Formularizing the Best Restaurant Concepts. Some cost-effective concepts can most probably be expected from experienced restaurateurs who are looking to commence an eatery business.
On the other hand, however, if you are a novice potential restaurateur, it is possible that you have already come up with a concept and working on it for a certain period or may be striving hard to work out a logical cost-effective concept. In either case, below mentioned are a few key factors to factor in when creating a smashing concept: Most decidedly, you will appreciate and espouse a concept that can help your restaurant to get a better edge over the cutthroat competition. The first important step to take is to get acquainted with the restaurants which are already existing in the area where you are planning to commence your restaurant as well. Visiting the restaurant in person will help you a great deal in familiarizing with the prevailing competition.
Ensure your funds. The Next Idea - Restaurant Consultants. Operations » Performance Analysis Performance analysis involves gathering formal and informal data to help businesses and sponsors define and achieve their goals.
Performance analysis uncovers several perspectives on a problem or opportunity, determining any and all drivers towards or barriers to successful performance, and proposing a solution system based on what is discovered. Here's a list of some of the things youmaybe doing as part of a performance analysis: The Next Idea - Restaurant Consultants. The Next Idea - Restaurant Consultants. The Next Idea - Restaurant Consultants. Strategy Consulting » Differentiation Differentiation – Now defined Differentiation is the process of distinguishing a product or entire offering from others, making it more attractive to a particular target market.
This involves differentiating it from competitors’ products and standing out on the competitive landscape through unique positioning. Differentiation is a source of competitive advantage. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. Duplicate Differentiation refers to differentiating product or offer features that can be found elsewhere.Exclusive Differentiation refers to differentiating product or offer features that are unique in the market and are unavailable elsewhere. The term Duplicate Differentiation applies to areas of a brand that may be executed to a high standard but can be found close-by with relative ease. However with this new technology comes enhanced risk.
The Next Idea - Restaurant Consultants. Strategy Consulting » Food Service Contract Consulting The US food service contracting industry includes about 3,000 companies with combined annual revenue of about $32 billion.
Major companies include ARAMARK, Compass Group USA, Delaware North, and Sodexo, Inc. The industry is highly concentrated: the 50 largest companies account for about 90 percent of revenue. Food Service contracting is notoriously difficult to control for businesses who need to offer customers or employees a food and beverage offer, yet given this is not a core business, they choose to outsource the service to a 3rd party specialist operator.
There are many different types of contracts in this business, all of which have a varying degree of control for Client businesses. In previous engagements, TNI has found up to $10m in Client savings (multiple location food service contract), and has helped negotiate improved terms elevating client revenue and the client customer’s overall experience. Services include: 1. 2. 3. 4. The Next Idea - Restaurant Consultants. Concept Development » Brand Creation Restaurant brand creation is not just naming or symbolically tagging a business but it goes much beyond this.
It is birth of a brand, which is headed towards fulfillment of all promises and guaranteeing top class services and products. Such a brand enjoys top of mind recall from its customers and a high level of brand loyalty. The name is the first skirmish in the battle for consumer recognition and it is very important to make it a preemptive strike. The most important aspect of a brand's name and symbol is that it silently speaks everything about the company or product. A tag line is the next step forward to explain your product offer: This descriptive tagline should be the anchor for all components of the concept, and the entire product positioning should match the tagline’s description – from service style and hospitality, through to food and china. Click here to see some of our branding work…. The Next Idea - Restaurant Consultants.
Operations » Cost reduction Why is there a myth that most restaurants fail?
Its not actually true, indeed studies show that there is marginal difference between restaurant failures and other comparable industries. Setting that aside – the real question is: WHY do restaurants fail? There are essentially two primary reasons:1) Management2) Insufficient capitalizationThe capitalization relates to start-up funding which is of course down to forecasting correctly and allowing margin for error. The Next Idea - Restaurant Consultants. About Us » What we do When working with The Next Idea, clients can expect to receive innovative but practical solutions that will increase the efficiency and profitability of their businesses.
We focus on these four areas: STRATEGY CONSULTING • Corporate & Business Unit Strategy • International Restaurant Consulting • Strategic planning • Business Plans & Marketing Plans • Customer Profiling • Outsourcing • Market & Competitor Analysis • Business Diagnostics • Performance Measurement • Retail & Brand Strategy CONCEPT DEVELOPMENT • Concept Creation & Development • Brand Creation • Restaurant Concept Design • Design & Graphics • Interior Design • Product Development • Menu Engineering & Pricing • Points of Difference in Service & Facility • Merchandising OPERATIONS • Customer Journey • Custom Restaurant Software • Food & Beverage Operating Systems • Training & Systems • Policies, Procedures & Manuals • Food Service Kitchen Planning, Layout & Kitchen Equipment Purchasing.
The Next Idea - Restaurant Consultants. The Next Idea - Restaurant Consultants. Project Scope The Next Idea understands the food business inside out. Whether for a startup food company serving the foodservice, restaurant or retail channels, we offer support with developing marketing plans, strategic marketing programs, new product development, brand positioning, industry problem solving and idea generation. The Next Idea - Restaurant Consultants. Marketing » Marketing Strategy Restaurant and Hotel marketing is art not a science.
There are several components of successful strategic restaurant marketing. While not an all inclusive list, the following represents a helpful overview: Restaurant Branding Restaurant & Hotel branding is what customers, employees (Internal Customers), vendors, the media and all other key constituents come to expect in dealing with your restaurant. The Next Idea - Restaurant Consultants. About Us » Blog 18th May, 2010 by The Next Idea, Restaurant Marketing Restaurant Consultancy and Consumer Innovation Agency, The Next Idea, Launches Advanced Online Ordering Service, Putting Restaurants in Control of Their Own Menu Pages. The Next Idea - Restaurant Consultants.
The Next Idea - Restaurant Consultants. Strategy Consulting » Business & Strategy Planning WHY IS A GOOD BUSINESS PLAN & STRATEGY ESSENTIAL? Business planning, through the creation and refinement of a formal business plan, is essential for two key reasons: - It is the owner’s/director’s formal guide to the long-term aims of the business and shorter-term delivery mechanisms. The Next Idea - Restaurant Consultants. The Next Idea - Restaurant Consultants. Training & HR » Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.
Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatic, Social, Technological, Economic and Legal). Strategic planning is the formal consideration of an organization's future course. All strategic planning deals with at least one of following key questions: "What do we do? " "How do we excel? " “How do we differentiate?” In business strategic planning, some authors phrase the third question as "How can we beat or avoid competition? " . • Resistance to change.
Graphic Design Services. Concept Development » Graphic Design Design is everything – It’s the first impression and experience that a potential customer, client, patient, or member will have of your organization. Therefore, the importance of possessing dynamic graphics in all advertising material; including print production, web site design and even your ecommerce stores, cannot be emphasized enough. An engaging corporate image will attract potential clients to use / buy your products and services. Restaurant Consultants - The Next Idea.