Me and Carie Lewis, HSUS at Mashable Conference At the Mashable Conference, I enjoyed hearing the latest update from Carie Lewis about her organization's experience in social media crisis mode and the recent controversy with Michael Vick. She was able to clearly demonstrate the value of listening and engaging. Beth's Blog: How Nonprofits Can Use Social Media: Social Me
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Darren Barefoot is the co-founder of Capulet Communications, a web marketing firm specializing in high-tech and sustainability clients. Co-author of a forthcoming book about social media marketing, "Friends with Benefits," Darren writes a blog at DarrenBarefoot.com. Every potential client I've ever met with thinks their product is extraordinary. They emphasize the unique selling points, the bleeding-edge technology and the frothing delight of their early adopters. But the fact is, even in the technology sector, everything old is new again, and our world overflows with the ordinary. And yet, marketers must promote what companies sell. Finding Your Social Media Purple Cow