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Community management under the bonnet: 23 things « Innovation Cl
Online communities have been around for as long as the internet itself, but the path technology has travelled in the last decade means the options for what you can offer and what you can do with them today have exploded. Despite this, they’re still viewed as a bolt-on or feature of a brand’s web presence. This has led to what’s been termed as the “ iceberg effect of community management ”.Source: Shutterstock Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. As these communities permeate and reshape our lifestyle and how we communicate with one another, we’re involuntarily forcing advertisers and marketers to rapidly evolve how they vie for our attention.
Social Network Statistics | Brian Solis - PR 2.0
Summary Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter's growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that:
In-Depth Look Inside the Twitter World
The Importance of Active Community Management - Proved With Real
I think most community experts would agree that active community management and ongoing strategy are vital to a community’s health. However, I don’t know if anyone has been able to fully quantify the impact using actual community metrics. Until now – when I decided to analyze some of the 2008 data for my former community during the period of active management and the period of passive management. I was the community manager for a professional community from January 2007 through July 2008.
