casestudy
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This morning I rediscovered this (previously unpublished) transcript from February 2008 in my archives. I was Product Manager of Compete.com at the time, and it goes into how we managed and thought about our user community at Compete, a critical component that helped us surpass 1 million monthly unique visitors to Compete.com very quickly. I’ve carried much of this thinking over to Shareaholic , a tool that has been used by over 1 million people.
How To: Online Community Management at Compete.com - Datum - Jay
Rarely do I take a negative viewpoint on new developments, especially in technology. But lately, with the seemingly runaway rise of highly successful social networks like Facebook and Twitter, it's become clear that adding the word "social" to virtually any product or service has become the current marketing trend du jour, often to the detriment of the consumers of those offerings. While this inevitably happens with many new developments, particularly in the highly fad-driven technology industry, it does unfortunately quickly rob important new concepts of their original meaning and implications. Worse, it misleads those who are seek to understand, access, and apply the concepts that have become so singularly successful and which drove so much interest. The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era.
12 Rules For Bringing 'Social' To Your Business ...
Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who've never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia's Masterchef contestant who got voted off #Poh. I found these on Twitter Search :