How To: Online Community Management at Compete.com - Datum - Jay. This morning I rediscovered this (previously unpublished) transcript from February 2008 in my archives.
I was Product Manager of Compete.com at the time, and it goes into how we managed and thought about our user community at Compete, a critical component that helped us surpass 1 million monthly unique visitors to Compete.com very quickly. I’ve carried much of this thinking over to Shareaholic, a tool that has been used by over 1 million people. At Shareaholic we obsess over our users, always putting our users first. Hope you find this to be a useful read. Enjoy! 1. Compete, Inc is a competitive web analytics company. We’ve been doing custom web analytics work for big brands such as Verizon, Chrysler and Wells Fargo for over 7 years now. As for my own role with Compete, I’ve been with the company for just over 3 years, and my official job title is – Product Manager, Compete.com 2.
Generally, communities do not build themselves. Effective Community Mgmt Slideshare. 12 Rules For Bringing 'Social' To Your Business ... Save Register Now & Subscribe to the SCJ Newsletter! Feedback Author Bio Printer-Friendly E-Mail Article Enter Your E-Mail Address: Friday, May 8, 2009; Posted: 10:23 AM - by Dion Hinchcliffe How the US Military is Using Enterprise 2.0 to Coordinate Haiti Relief When Will 'Social Business' Become Social Change Business? Rarely do I take a negative viewpoint on new developments, especially in technology. While this inevitably happens with many new developments, particularly in the highly fad-driven technology industry, it does unfortunately quickly rob important new concepts of their original meaning and implications.
The social meme has now fallen prey to this and frankly it's at serious risk of losing what makes it special, at least in terms of the modern 2.0 era. Backstory: The emerging case for open business methods . There is a very important conversation happening right now in organizations around the world. So, social business . Social businesses are made of people. How not to use Twitter: HabitatUK as a case study. Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who've never been to the UK its like a slightly more upmarket version of Ikea.
@HabitatUK turned up on Twitter a couple of days ago, and decided to use trending topic #hashtags at the start of their tweets to get noticed. They used ones that had absolutely nothing to do with furniture, decorating, or shopping, but obviously the top hashtags for Thursday evening AEST such as #iPhone #mms #Apple and even Australia's Masterchef contestant who got voted off #Poh.
I found these on Twitter Search: HabitatUK trending topic #hashtag spam Just to really add insult to injury, HabitatUK even used an Iranian election hashtag, and threw one in for True Blood fans too, both trying to get people to signup to a database. Hashtag abuse involving Iranian election I've written about how easy it is to make a mess of hashtags on Twitter if you don't know what you're doing.
@HabitatUKs response to all of this?