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Could Chevrolet Bolt Be a Formidable Competitor to Tesla Model-3? An Investor’s Guide to Tesla Motors PART 9 OF 18 By Mark O'Hara | Aug 31, 2015 11:26 am EDT Chevrolet Bolt Previously, we saw that the Model-3 would be crucial to Tesla’s success.

Could Chevrolet Bolt Be a Formidable Competitor to Tesla Model-3?

To be fair, Tesla (TSLA) does not have any real competition currently. As we noted in part 3, no other pure electric car has a driving range matching that of Tesla. However, Tesla’s Model-3, which would be launched in a couple of years, is expected to face stiff competition from Chevrolet Bolt. Could Bolt compete with Model-3? 2013: Tesla’s media strategy: build a brand without spending on advertising – The Mercury News. It has been quite a week for Tesla Motors (TSLA).

2013: Tesla’s media strategy: build a brand without spending on advertising – The Mercury News

The Palo Alto-based electric car company reported that it reached profitability for the first time, saw its stock close at an all-time high, unveiled a new financing program and celebrated the opening of its expanded showroom at San Jose’s Santana Row. And much of the action was driven by CEO Elon Musk’s bold, brash and unconventional use of social media. The man who helped change the Internet by cofounding PayPal is proving just as determined to change the rules for how public companies communicate — even as the Securities and Exchange Commission wrestles with how to bring those rules into the 21st century. “Elon Musk is a marketing genius, in our view,” said Adam Jonas, an analyst who covers Tesla for Morgan Stanley.

“A tactful use of social media means a tiny car company has the best-known financing program on the planet. … Mainstream OEMs (original equipment manufacturers) are being taken to school here.” Fan updates Popular stock. L'histoire de Tesla Motors, une société Hors-Norme! Comment parler d’automobile sans parler de design ?

L'histoire de Tesla Motors, une société Hors-Norme!

Les lignes épurées et futuristes des véhicules Tesla semblent sortir d’un film de science-fiction. La voiture est à la fois sportive et rassurante. Le registre des formes nous rappelle ceux des modèles de voitures de luxe européennes (le design européen faisant office de référence en matière de luxe à travers le monde) et l’intérieur, déclinable en trois coloris rappelle les intérieurs des grands modèles de voitures haut de gamme : le noir, le blanc et le beige. La "leçon" marketing de Tesla. Marketing Le 15/09/2015 Tesla Motors, l’entreprise de véhicules électriques haut de gamme dont le siège est à Palo Alto, connaît une croissance rapide depuis sa création il y a douze ans : en 2014, l’entreprise comptait 3 000 salariés et a produit un peu plus de 31 000 unités dans son usine de Fremont en Californie… Et 10 300 ont déjà été fabriquées au 1er trimestre 2015 !

La "leçon" marketing de Tesla

Tesla's $0 Marketing Budget Is Great Marketing. Tesla’s Marketing Strategy: Don’t just make electric cars, sell a slice of the future.

Tesla's $0 Marketing Budget Is Great Marketing

The cars are so good that they’re winning all the awards that gasoline cars used to win. The Model S was given a 5.4 out of 5 safety rating from the National Highway Safety Administration. They’re literally a better kind of car, according to both experts and regular drivers. As William Gibson would say, “The future is already here – it’s just not very evenly distributed.” Tesla Motors has no advertising, no ad agency, no CMO, no dealer network. If you drop by the Tesla forums, you’ll see a community of passionate fans discussing how to market Tesla better. Tesla fans are crazy advocates. @DHH pointed out that by publishing Tesla’s ‘Secret Master Plan‘, Elon Musk successfully turned buying a luxury car into a charitable purchase: At the time of writing, Tesla has more orders than they can build – that in itself is great marketing. “BMW has a marketing department called engineering.” – Seth Godin 1. 2. 3.

Le modèle Tesla. Events. Tesla Media Strategy: No Need to Pay for the Advertising to Build the Brand. Published by Group 168: Chi S Siu (211274448) & Mazharul Islam Sujan (215305696) Tesla Motors has no advertising, no ad agency, no CMO, no dealer network.

Tesla Media Strategy: No Need to Pay for the Advertising to Build the Brand.

And that’s no problem. In 2014, electric-car maker Tesla Motors (NASDAQ:TSLA) delivered 41% more vehicles than it did in 2013. In 2015, Tesla expects to sell 55,000 vehicles, 74% more than it did last year. To sustain this type of growth, the company will need demand for its vehicles to continue to grow. Tesla is a young company, but it’s already made history. Despite the fact that Tesla (NASDAQ:TSLA) spends no money advertising, does not employ an ad agency or a chief marketing officer, and has no dealership network, the company’s founder Elon Musk is building an auto brand whose reputation far exceeds the 10,000 cars it has sold in the past 10 years.

Test driving also helps sales. Communication Strategy With Tesla only focusing on online sales, site traffic begins to be a major concern. Website Social Media Platforms.