Could Chevrolet Bolt Be a Formidable Competitor to Tesla Model-3? An Investor’s Guide to Tesla Motors PART 9 OF 18 By Mark O'Hara | Aug 31, 2015 11:26 am EDT Chevrolet Bolt Previously, we saw that the Model-3 would be crucial to Tesla’s success.
2013: Tesla’s media strategy: build a brand without spending on advertising – The Mercury News. It has been quite a week for Tesla Motors (TSLA).
The Palo Alto-based electric car company reported that it reached profitability for the first time, saw its stock close at an all-time high, unveiled a new financing program and celebrated the opening of its expanded showroom at San Jose’s Santana Row. And much of the action was driven by CEO Elon Musk’s bold, brash and unconventional use of social media. The man who helped change the Internet by cofounding PayPal is proving just as determined to change the rules for how public companies communicate — even as the Securities and Exchange Commission wrestles with how to bring those rules into the 21st century.
“Elon Musk is a marketing genius, in our view,” said Adam Jonas, an analyst who covers Tesla for Morgan Stanley. L'histoire de Tesla Motors, une société Hors-Norme! La "leçon" marketing de Tesla. Tesla's $0 Marketing Budget Is Great Marketing. Tesla’s Marketing Strategy: Don’t just make electric cars, sell a slice of the future.
The cars are so good that they’re winning all the awards that gasoline cars used to win. The Model S was given a 5.4 out of 5 safety rating from the National Highway Safety Administration. They’re literally a better kind of car, according to both experts and regular drivers. As William Gibson would say, “The future is already here – it’s just not very evenly distributed.” Le modèle Tesla. Events. Tesla Media Strategy: No Need to Pay for the Advertising to Build the Brand. Published by Group 168: Chi S Siu (211274448) & Mazharul Islam Sujan (215305696) Tesla Motors has no advertising, no ad agency, no CMO, no dealer network.
And that’s no problem.