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Theinsightsguy

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The Insights Guy

John is currently the Founder of Wellspring Insights & Innovation. He offers insights training and workshops on consumer insight development in addition to his qualitative research practice.

Marketing Research Training - Theinsightsguy - The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Marketing Research Training - Theinsightsguy - The Insights Guy

Getting Insight Right – Theinsightsguy – The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Getting Insight Right – Theinsightsguy – The Insights Guy

Consumer Insight Training Center: Consumer Insight Killers - Theinsightsguy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Consumer Insight Training Center: Consumer Insight Killers - Theinsightsguy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. What Does Insight Mean - Theinsightsguy - The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

What Does Insight Mean - Theinsightsguy - The Insights Guy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. During his first crossing in 1724, Franklin regularly observed wind speed, ocean depth and temperature and was impressed with the differences along the way, especially when the ship entered the Gulf Stream and the water temps shot up by 20 degrees!

Franklin also noted the color of the water and the types of seaweed floating in it. He talked to ships captains and questioned them; one told him he had observed whales swimming next to the Gulf Stream but never in it. Franklin’s scientific approach and his state of mind help illustrate several of Bernard Lonergan’s aspects of insight. Insights Definition – Theinsightsguy – The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Insights Definition – Theinsightsguy – The Insights Guy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. During his first crossing in 1724, Franklin regularly observed wind speed, ocean depth and temperature and was impressed with the differences along the way, especially when the ship entered the Gulf Stream and the water temps shot up by 20 degrees! Franklin also noted the color of the water and the types of seaweed floating in it. He talked to ships captains and questioned them; one told him he had observed whales swimming next to the Gulf Stream but never in it. Franklin’s scientific approach and his state of mind help illustrate several of Bernard Lonergan’s aspects of insight.

Consumer Insight Training Center: Define Insight - Theinsightsguy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Consumer Insight Training Center: Define Insight - Theinsightsguy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. During his first crossing in 1724, Franklin regularly observed wind speed, ocean depth and temperature and was impressed with the differences along the way, especially when the ship entered the Gulf Stream and the water temps shot up by 20 degrees! Franklin also noted the color of the water and the types of seaweed floating in it.

He talked to ships captains and questioned them; one told him he had observed whales swimming next to the Gulf Stream but never in it. Franklin’s scientific approach and his state of mind help illustrate several of Bernard Lonergan’s aspects of insight. Lonergan’s ten aspects of insight: 5) Insights are often cut & try. Opportunities Definition - Theinsightsguy - The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Opportunities Definition - Theinsightsguy - The Insights Guy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. During his first crossing in 1724, Franklin regularly observed wind speed, ocean depth and temperature and was impressed with the differences along the way, especially when the ship entered the Gulf Stream and the water temps shot up by 20 degrees! Franklin also noted the color of the water and the types of seaweed floating in it. He talked to ships captains and questioned them; one told him he had observed whales swimming next to the Gulf Stream but never in it. Franklin’s scientific approach and his state of mind help illustrate several of Bernard Lonergan’s aspects of insight.

Lonergan’s ten aspects of insight: 5) Insights are often cut & try. Innovation Ideas – Theinsightsguy – The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Innovation Ideas – Theinsightsguy – The Insights Guy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. During his first crossing in 1724, Franklin regularly observed wind speed, ocean depth and temperature and was impressed with the differences along the way, especially when the ship entered the Gulf Stream and the water temps shot up by 20 degrees! Franklin also noted the color of the water and the types of seaweed floating in it. He talked to ships captains and questioned them; one told him he had observed whales swimming next to the Gulf Stream but never in it. Franklin’s scientific approach and his state of mind help illustrate several of Bernard Lonergan’s aspects of insight.

Lonergan’s ten aspects of insight: 5) Insights are often cut & try. Consumer Insight Training Center: Consumer Insights - Theinsightsguy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Consumer Insight Training Center: Consumer Insights - Theinsightsguy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. Customer Insights – Theinsightsguy – The Insights Guy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Customer Insights – Theinsightsguy – The Insights Guy

Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. Consumer Insight Training Center: Customer Insight - Theinsightsguy. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin. Did you know he was the first to chart the Gulf Stream? Franklin crossed the Atlantic eight times in his life, and instead of enjoying the cruise, he decided it was an opportunity to run experiments at sea. During his first crossing in 1724, Franklin regularly observed wind speed, ocean depth and temperature and was impressed with the differences along the way, especially when the ship entered the Gulf Stream and the water temps shot up by 20 degrees!

Franklin also noted the color of the water and the types of seaweed floating in it. He talked to ships captains and questioned them; one told him he had observed whales swimming next to the Gulf Stream but never in it. Insight Definition. Consumer Insight Training Center: What Does Insight Mean? Aspects of Insight for Everyday Practice. No one thought as much, asked as many questions, collected so many observations, or connected so many dots quite like Ben Franklin.

Data Everywhere – Only Humans have Consumer Insight. – The Insights Guy. I wanted to follow-up on my previous post which generated quite a few comments and questions. Consider this a prequel if you will; a piece on why insight is important and also an explanation of what consumer insight is. Many articles and posts are written on insight yet few bother to address it.

For example, a recent report from The Economist Intelligence Unit (sponsored by Oracle) called “In search of insight and foresight: Getting more out of big data” goes on for 30 pages without ever defining an insight or how people or companies get them. Knowledge is created through analytical processes. Data is organized into Information, then analyzed into Knowledge. Aspects of Insight for Everyday Practice - Insights Identify Patterns - The Insights Guy. August Kekulé said that he discovered the ring shape of the benzene molecule after having a day-dream of a snake seizing its own tail (a common symbol in many ancient cultures known as Ouroboros). This vision, he said, came to him after years of studying the nature of carbon-carbon bonds. Frederick Smith learned to fly as a teenager (his grandfather was a steamboat captain, and his father built a regional bus line).

Want Consumer Insight? Start with Empathy - The Insights Guy. A large portion of market research is evaluative, explanatory or descriptive and aids in business decision making. Yet as a n industry -especially the qualitative side – we are often tasked with sparking innovation for clients through exploratory research designed to uncover new or previously overlooked insights that can unlock new opportunities for our products or brands. What tried and true methods, approaches or processes do we practice with our clients to help them get from data to insight? Creating a Culture of Insights – Be a Curious Listener – The Insights Guy. Remember when the focus group was declared “dead” back in 2009? Consumer Insight Training Center: 10 Ways to Improve your Research Skills.

The best way to become more empathetic is to become a better listener; there is great power in empathetic listening. “La, la, la la I’m not listening!” The Insights Guy — Rebranding Qualitative Research as "Small Data" Marketing Research Training at an Inflection Point - The Insights Guy. When it comes to marketing research training, it is a “conundrum verging on disaster” according to Simon Chadwick of Cambiar. Recent reports on our industry – such as Greenbook’s GRIT and Cambiar’s 4th Annual Future of Research Report – highlight that buyers and suppliers agree that the skills and talents required for success in the field have radically changed.

Consumer Insight Training Center: 7 Consumer Insight Killers in your Organization. I’ve written before about the positive attitudes and abilities you and your organization can practice to become more insightful. The Science Behind Insight - The Insights Guy. Science for Behind Insight – The Insights Guy. Consumer Insight Training Center: Getting Insight Right - Improve your Innovation Process. I considered “Friends don’t let friends ideate without insights” as a title for this post but went with “Getting insight right: 10 steps to improve your innovation process” because insights drive innovation, not culture.

When it comes to innovation, the obsession is with “culture,” not insights. Customer Insights. Qualitative Research Methods - The Insights Guy. How is it that we can be so data rich and insight poor at the same time? I recently saw a marketing research ad online that said "Machine speed. Results in hours. " Was this an ad for new eyeglasses? Then I saw the punch line: "Agency quality insights in hours. " The Insights Guy — Developing Consumer Insights. Consumer Insight Training Center: Creative Problem Solving. Insights Training Center - The Insights Guy. How is it that we can be so data rich and insight poor at the same time?

I recently saw a marketing research ad online that said "Machine speed. Insights Course – The Insights Guy. Consumer Insight Training Center: Data Rich Insights Poor. Training Insights - The Insights Guy. Pathways to Discovery – The Insights Guy. Consumer Insight Training Center: Consumer Insights Course. The Insights Guy — Marketing Research Training. Consumer Insight Killers - The Insights Guy.

Asking Good Questions – The Insights Guy. Consumer Insight Development. The Insights Guy — What Does Insight Mean. Insights Definition - The Insights Guy. Getting Insight Right – The Insights Guy. Consumer Insight Training Center: Define Insight. Opportunities Definition - The Insights Guy. Innovation Ideas – The Insights Guy. Consumer Insight Training Center: Consumer Insights. Insight Definition - The Insights Guy. Customer Insights – The Insights Guy. Consumer Insight Training Center: Customer Insight.

Insights Training - The Insights Guy. Consumer Insights Course – The Insights Guy. Consumer Insight Training Center: Consumer Insight Development. Insight Training Center. What does insight mean? Aspects of Insight for Everyday Practice. Part 1. Asking good questions: the most disruptive technology we have. Human insights: Callaway Golf and Seinfeld. Creating a culture of insights: Be a curious listener. The Best Way to Prepare for Consumer Insights. Empathetic listening: 10 ways to improve your research skills. Creating a culture of insight: slow down and incubate. A "Lack of Actionable Insights" means no insights.

Small Data? Jumpstart your Culture of Insight. Training. 7 Consumer Insight Killers in your Organization. Getting insight right: 10 steps to improve your innovation process. The Science behind Insight and why it matters. The Science behind Insight. Part 2, Insight Thinking. The Insights Guy. Consumer Insight Training.