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Lego toy figurines Photograph: Gorman & Gorman/Getty Images I remember seeing St Catherine's College, Oxford , for the first time and a companion announcing that the buildings were made of Lego . This was meant to be disparaging.
With everyone still buzzing about the outrageous bonuses Wall Street continues to pay, it seems like now might be a good time to write a column about ethics. No, I don't want to write another article calling greedy bankers unethical. Plenty of pundits have already done that.
This post is part 5 of 5 in our four-author series on perfect pricing and rates. Most freelancers hate dealing with pricing. We would rather focus on what we do best, and as a result, pricing sometimes doesn’t get enough thought and attention. Pricing obviously has a huge impact on how much money we make, but what about its affect on potential clients?
I have three types of clients coming to me for help with social media . There’s the “Gimme-Gimmes”, they’re the folks who’ve already been converted and are chomping at the bit to blast their online marketing through the roof via social media. There’s the “Huh-Whats”, the folks who, based on age, technophobia or simple busy-ness are totally out of the loop regarding social media. Then there’s the “Bitter-Nots”, folks who have attempted to incorporate social media marketing into their lives or business marketing and got burned one way or another. They say to me “Been there. Done that.
WSJ Chief: There Are Two Types: Creators And Aggregators - Creators Carry The Burden Of Costs - SiliconValleyWatcherPosted by Tom Foremski - October 22, 2009 Hat tip to Danny Sullivan for pointing out the above panel at Web 2.0 Summit, which featured Robert Thomson, Wall Street Journal chief, and Marrissa Mayer head of search products at Google, plus Martin Nisenholtz, The New York Times Company, and Eric Hippeau from the Huffington Post, moderated by John Battelle. Title: "Whither Journalism."
Obama is stimulating . Davos is deliberating . C-levels are eliminating . Wall St is recriminating . Welcome to the macropocalypse: no one, it seems, can put the global economy back together again.
Here’s a common scenario I see with some early stage tech startups… Incredibly smart/tech-savvy people start a company around a cool idea. These founders build amazing tools/products that demonstrate their concept and their abilities. At this point they might decide they need to get funding.
We have been talking a lot lately about… talking. When we should be doing a lot more… doing. So the thought for this post, interestingly enough, bubbled up from a client request, that I should supply a document that mapped out the ways that you can blend social media into your marketing mix. So what I’ve done is supplied the tool or the platform, how I used it, what was the time suck and what were the results. Hopefully this will shed a little light on what the heck we’re doing and why we talk about it so much.
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