Papers on PageRank you should read | Science for SEO. Metrics for the Busy Community Manager | WiserEarth Blog. The Metrics At each stage along the Engagement Pyramid, community members are engaged in different activity and that behavior signature can be turned into a metric and monitored. Generally speaking people higher up the pyramid are engaged in the activities lower down as well: for example a community Evangelist is almost always a Contributor as well. We recommend you consider tracking what you can of the metrics below but customize them to match your specific community goals. For example, if you are all about videos testimonials you would want to know about how many videos were uploaded, viewed, and shared. The Tools Google Analytics: By far the most powerful and yet relatively simple approach to gathering data about visitation is by using Google Analytics.
Internal Analytics: Many community platforms provide their own analytics. Member Surveys: Good old fashioned customer surveys using services like SurveyMonkey, are a great way to get at more intangible information. The Review Process. 10 Twitter Tools To Help You Track And Perform Better | SocialMouths. I’m guessing if you are reading this is because you use or want to use Twitter for more than just pure fun. Maybe you even have an objective in mind. Maybe you are trying to convert followers into prospects for your product or service or you are trying to increase traffic to your website or blog. Whatever those objectives are, having the right tools handy is always important.
Think of a traditional marketing campaign, big or small, there are tools that help you measure your performance, compare with the competition, manage your cost, track your conversion rate and many more that will allow you to adjust your strategy and go after the right prospect. Social media is no different, but I’m sure at some point you have felt that Twitter doesn’t provide you with those tools. The good news is that there are applications out there that you can use to get some visibility on how you are doing and help you get in front of the right public. 1. 2. 3. One of my favorites. 4. 5. 6. 7. 8. 9. 10.
Online brand reputation or social media listening software – a review of 26 tools > Smart Insights Digital Marketing. A comparison of 36 social media monitoring software tools There are a bewildering number of social media monitoring tools to chose from. A July 2012 comparison of social media monitoring tools by Ideya Ltd shows that there are around 250 tools available. Of these 191 are paid, with the remainder free or using a combined model. How to decide which tool(s) is best for you? Knowing how to decide on the best tool is certainly challenging. The bulk of the work on the original post was completed by a specialist, Michael Brewer of Clerestorey who compiled this comprehensive directory of the leading social listening tools tools to support his work in advising clients on monitoring their brands in social media. With so many well-regarded tools, from free to paid, it’s difficult to know where to start. 1.
Reputation management tools have been categorised as a form of software in different ways, for example Take your pick! 2. 3. 4. Dave Chaffey and Michael Brewer. 10 Social Media Monitoring / Analytics tools for Measuring Social Media. “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ?
Many think that there is no ROI to Social Media, and while this topic is up for debate, I’m saying – yes and no. . - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. . - Social Media measurement has got to do with many “intangible” signals.
Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. . - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. 4. 5.