Demographic. College Students Give Failing Grade to Social Networking as Marketing Tool. If you’re a corporate marketer trying to reach out to college students, you may want to think twice about using social networking sites as a tool, according to a new research study. The study, conducted by research firm Nielsen Norman Group, found that college students associate social networking sites with private discussions—not with corporate marketing. “Sites like Facebook are simply not the first place that college students think to visit to get information about organizations,” said Jakob Nielsen, principal of Nielsen Norman Group. When students want to learn about a company or organization, they turn to search engines to find the company’s or organization’s official website, according to the study. Based on the study, Nielsen Norman Group recommends that marketing campaigns concentrate on a company’s own website rather than on social networking sites. • College students often are stereotyped as being extremely tech savvy.
. • Students are unimpressed by fancy design and multimedia. What is the importance of Market Research behalf of Business? Marketing Research "is the planning for, collection, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management. " As the previous definition illustrates, in order to measure the success of the marketing plan, a marketing research is the appropriate tool for a company to use. By having a thorough knowledge of factors that have an impact on the target market and the marketing mix, management can be proactive rather than reactive.
Actually, research is the difference between viewing the turbulent marketing environment as a threat or as an opportunity. Pure observation: the marketer watches behavior of customers in real-life situation, either in situ or by videotaping the consumers (less intrusive). Videotaping can be specifically recommended when studying patterns of different cultures, since we can easily compare behaviors taped and highlight similarities and / or differences. Trendwatching.com: Consumer trends and insights from around the world.