Secrets of Apple-style Marketing. What Ad Agency Clients Think. The recession is hitting advertising agencies and their clients hard.
According to the “Client-Agency Economic Outlook Survey” from Reardon Smith Whittaker (RSW), the economy has had a negative effect on the business of 87% of US agencies—and 91% of their clients. In the first half of 2009, 55% of clients had spending decreases of 6% or more. In addition, 35% of them expect to see marketing spending fall by 6% or more in the second half of the year. Possibly because e-mail is considered an inexpensive and effective marketing method—good for tighter budgets—50% of agency clients spent more on e-mail marketing than the previous year (for more information, see Why E-Mail Subscribers Unsubscribe). Almost one-third of clients increased their commitment to search engine optimization, while 56% and 28% did the same for social media and online display, respectively. “If you don’t have a good grasp of new media, you had better get on it,” recommended RSW analysts in the report. Never miss a trend. 5 Events That Have Used Social Media for a Good Cause.
This post was co-authored by Gradon Tripp and Matthew Knell, co-organizers of Social Media for Social Change, host of The SM4SC NYC fundraiser to benefit City Harvest.
We've all seen how social media is good for business. It helps build a brand, drives traffic and awareness and builds out communities. But, what we've also seen is social media bringing together people to lend their time to important causes on a global level. By using the sites we LIVE on every day (don't tell me you haven't realized you've been spending about 30% of your day tweeting)—why not use all of these friends and followers to do something good?
While many people have ideas to start a charitable program or event, actually doing something isn't as easy. Looking for motivation to start your own charity event using social media? 1. On 12 February 2009, 202 cities around the world held Twestivals, bringing together the Twitter community for an evening of fun and to raise money and awareness for charity: water. 2. 3. 4. 5 Tips for Optimizing Your Brand’s Facebook Presence. Steve Coulson is a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media.
So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what? If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. So here are five tips to optimize your activities on Facebook, including the right way to create profile and thumbnail graphics, how to show different content to Fans and non-Fans, creating DIY vanity urls, and how managing what and when you post can lead to greater success. This post is part of Mashable’s Facebook Week. 1. Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed.