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Marketing

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Half of What Online Advertisers Know About You Is Wrong. Considering that they’ve never explicitly asked us about our preferences, it’s a minor miracle of big data that web advertising companies know anything about us at all.

Half of What Online Advertisers Know About You Is Wrong

But at least half of the things they think they know about you—from your political preferences to your affinity for ladies’ fashion—could be wrong, and sometimes hilariously so. Enliken’s survey suggests that some of the things ad targeters think about me border on the ridiculous. Enliken Or at least, that’s what data from a survey put out by a firm called Enliken would suggest.

Strategy

Communication. Advertising. Directory. SEO. Breaking: eBay acquires brands4friends private sales site for $200 million. Germany’s largest private sales fashion shopping club has just been acquired by eBay for a whopping $200 million (€150 million).

Breaking: eBay acquires brands4friends private sales site for $200 million

Although eBay’s acquisitions have almost stalled since the failed take-over of Skype, this strategic transaction makes sense. brands4friends, founded in 2007, has seen strong growth over the past few years and has operations in multiple European countries. Tackling business problems with online games. Creating Online Polls are a Great Way of Developing Loyal Visitors.