The powerful and mysterious brain circuitry that makes us love Google, Twitter, and texting. - By Emily Yoffe. What makes a good "manager" in the DIY world? The meaning and role(s) of a “manager” have changed dramatically over the last decade, as the traditional CD/Radio/Retail business model has given way to the “new” music business. Traditionally, a manager managed an artist’s efforts to get signed to a label, and once signed, he/she managed the relationship between the artist and the label. The label itself managed marketing, distribution, artist development (ah, the good ol’ days), radio promotion, producer and writer relations, etc.
But given the state of labels today, the unsigned artist must assume that he/she will never be signed - and build a career accordingly. A traditional manager is often unable and ill-equipped to successfully manage and develop an artist’s career in this new “DIY” environment. Breakdown: The Five Ways Companies Let Employees Participate in the Social Web. A Good Way to Change a Corporate Culture - Peter Bregman - HarvardBusiness.org. By Peter Bregman | 1:53 PM June 25, 2009 “I’d like to talk to you about a big project,” the woman told me on the phone.
“We need to change our culture.”