Sales. Reality Checklist: Explain Your Business in 30 Seconds : The World : Idea Hub. 10 Ways to Cut Through the Social Media Noise and Be Heard. Once you find time for social media and move from social chatter to using social media for a purpose, you’ll see firsthand how difficult it can be to get noticed. You might be using social media for marketing, campaigning or bringing attention to a worthy cause, but you’ll be battling against every other person who has the same intention or is just there for a fun time.
How do you cut through all the social media noise and get people to notice what you have to say? Fact is, it’s not always easy. To help you, here are 10 ways to make your message more likely to get noticed … #1: Simplify Your Message If your message is complex, don't expect it to spread. Your first job is to edit your message down to the bare essentials. This doesn’t necessarily mean you should be super-brief, but it does mean that you can crystallize your ideas and make sure you’re very clear on what the recipient should understand, take away and do. Develop a hook. Test your message to make sure it’s understood. . #5: Get Help. Pop!Casts - Malcolm Gladwell. Changing minds and persuasion -- How we change what others think, believe, feel and do. Seth's Blog: The fan chasm. How big is the gap between customer and die-hard fan?
In other words, between engaging and loving, between attending and craving? For World of Warcraft, it's huge. It's very difficult to spend just an hour or two. There's a chasm between encounter and enjoyable experience. If you want to be an insider at the Four Seasons restaurant, you might have to go thirty times and spend $3,000 over time. For Star Trek, not so much. There are very few products, services or organizations that are simultaneously easily approachable and quite deep.