The Flyy
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Referral Program To Get 1 Million Users On The Waitlist Before Launch. Sounds impossible, right?
How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for an app is hard, but it’s even harder when the app doesn’t exist yet. This is the story of Robinhood, a US-based commission-free stock trading and investment app which is now valued at $11.7 billion. As of today, the app is used by 13mn+ users across multiple countries. It was founded in 2013 with the aim to democratize finance for all. The founding story Before staring Robinhood, the founders were running an enterprise startup that used to sell trading software to hedge funds.
AppBrowzer Referral Program - Part 3. This is the third and final post in the series of three blog posts on the AppBrowzer’s Viral Referral Program.
Do you want to see how going viral looks like? Rise of Bookkeeping Fintech Apps. As you can see in the image above that, the web page has the app install CTA at the bottom, which is essentially free Ad placement for them Growth Hacking Mathematics In September 2019, Khatabook claimed that they have acquired a total of 5 million merchants and had recorded a transaction of over $3 billion (credit and debit combined) for August.
Considering 40% (2 million) of them were active in the same month, simple mathematics tells that each merchant had recorded an average transaction of approx. ₹1,05,000 that month. If we assume that on average, ₹500 credit/debit entry was being recorded in the app, then each merchant would have added 210 transactions in the app. Two hundred ten transactions mean 210 transactional SMSes are generated for that month by a single merchant. How to Use Gpay like Scratch Cards for 100x results in Referral Program? This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards.
It is an investment platform that wants to make investing simple and accessible for everyone using technology. It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp focus on the next generation of investors — read Millenials. You can find a lot of articles on the Internet that talk about — how they started, the vision, funding, roadmap, etc — so I am going to cut the chase and straight get to the exciting stuff. MVP to Product-Market Fit The most important thing before starting any referral program is to “have a product” and of course Product-Market Fit (PMF). Unlike most startups, the Groww team did not wait for their perfect native apps to test out the market. It took them just 2 months to build the first version. Payment Companies Growth Hacking in The Fight to Dominate QR Code Payments. Imagine this – You are damn hungry and walk into a Juice Shop.
You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos. After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code. Which app are you using to make the payment? It could be PhonePe, Google Pay or If you are like me then it will be PayTM. You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there. The Biggest Challege of the Payment companies It is really tiresome and expensive for the payment companies to acquire merchants for offline QR code payments. AppBrowzer Referral Program - Part 3. Rise of Bookkeeping Fintech Apps. Theflyy. Reward2. Reward. Retention2. Retention. Engagement2. Engagement. Acquisition2.
Acquisition. Payment Companies Growth Hacking in The Fight to Dominate QR Code Payments. AppBrowzer Referral Program - Part 2. This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program.
In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it. Google does spend a lot of money on advertisements every year— online as well as offline. However, that was their total advertising spend across all products— Google Maps, Google Duo, Google Pixel Phone, Tez(Google Pay), Google Home, GCloud, etc. AppBrowzer Referral Program - Part 3. Paypal Referral Program. There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals.
I have read most of them. They are informative. However, I couldn’t find an in-depth analysis that could help me plan and execute a referral program. So, in this post, I dive deep into their campaign to help you understand the inner mechanics of how it became such a successful and viral one. “A 10% daily growth rate” to “A $1.5 billion buyout” PayPal was one of the first Internet companies to drive viral growth at such a large scale using a referral campaign. FLYY - A Growth Hacking tool for Acquisition, Retention & Engagement.