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http://www.webcredible.co.uk/user-friendly-resources/web-usability/web-content.shtml

ntent & usability: Web writing

Web writing is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website: 1. Use clear and simple language Reading from computer screens is tiring for the eyes and about 25% slower than reading from printed matter.