The Maturation of Social Media ROI. Brian Solis is a principal at new media agency FutureWorks, and author of the upcoming book, Engage.
You can connect with him on Twitter or Facebook. The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.
In 2010, we're entering a new era of social media marketing — one based on information, rationalization, and resolve. SWIX. Social Media ROI Examples & Video « Socialnomics – Social Me. By Erik Qualman A big question out there these days is: What is the ROI of Social Media?
Or the ever popular how do I measure the ROI of social media?