K7Wpf.jpg (JPEG Image, 552x294 pixels) Smart thief caught on cam. Careers | Arnold Worldwide. 3 lessons learned from rap's social media kings (page 2 of 5) MC Hammer: Too legit to quitRemember how ridiculously big MC Hammer got in the '90s? But then his musical brand collapsed into bankruptcy in 1996, and everyone exited the "Hammertime" express wagon, even to the point of mockery. According to Forbes Magazine, Hammer went from being valued at $33 million in 1991 to being $13 million in debt. No one thought he could make it back into the spotlight.
If the business world thought he was joke, then why would the fans take him seriously again? Most brands wouldn't be able to make it back from this dark abyss of financial ruin. But what many forgot was where MC Hammer's heart was. Today, he is considered an "innovator in social media," and he even admitted to Oprah that he's a "super geek. " Show and prove: MC Hammer's backMC Hammer re-launched himself into a social media brand -- from rap label CEO, to reality TV star, to app developer for the popular social news reading app Flipboard.
Even Oprah was surprised he was such a branding geek. How Bear Grylls & Men’s Deodorant Unlocked the Secret of Reddit Marketing. The Reddit community has grown substantially in the last year, and links that hit the front page can send boatloads of valuable traffic to interesting, valuable or funny content. But brands have traditionally found it a tough nut to crack.
Unlike more mainstream networks like Facebook and Twitter, there's no "following" or "subscribing" to other users or entities. Karma — the points awarded when users upvote links and comments — generally don't influence the success of new content the way a well-followed Twitter account might (though this has been debated). Thus, marketers have no way of establishing an overt presence, and those who attempt to "game" the community are quickly sniffed out, downvoted, or worse. "For most marketers, Reddit is a weird foreign country," says Erik Martin, general manager at reddit. "Unless they actually visit reddit, they just don't understand it. " That's why the post at the top of the front page on Tuesday was so interesting. And the payoff? House Hippo. 6po4U.jpg (JPEG Image, 700x624 pixels) - Scaled (94.