About IDEO. “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, president and CEO Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. A Design and Innovation Consulting Firm. Catch 22 Academy - Communications - Magazine - Launchpad. Mission Measurement. About the Project.