Social innovation from Open Ideo, Uniform Project,The Common. Submission to Open Ideo in response to getting kids to eat healthier: a smarter shopping card Perhaps the coolest thing about the web, social media and the multi-billion dollar infrastructure (Google, the Cloud, 3G, YouTube, Facebook, Twitter, Skype) that is now available to all of us isn’t that we can simply connect with one another in more ways than ever, posting status updates, sharing funny videos, and uploading photos.
Nor is it the new power we have to generate content, hi-jack brands, or even become brands ourselves. Rather it’s that we can actually do things of value. We can effect positive social change and make the world just a little bit better (or at least try) by uniting like-minded people, inviting participation, understanding the appeal of extrinsic rewards and leveraging the communities we join and build. Here are four really great examples worth paying attention to. Open Ideo What can we learn from Open Ideo? The Uniform Project What can we learn from Uniform Project. How to Change the World. Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur.
APE explains how to publish a book by breaking the process down into three stages: Author explains how to write a book. Publisher explains how to produce both ebooks and printed books.Entrepreneur explains how to market and sell your book with an emphasis on social media. You can order APE here: There are 204 Amazon reviews for it: 181 five stars, 21 four stars, and 2 three stars which averages to five stars!
Here are three of the blurbs: “Nuts, bolts, and inspiration too. Seth Godin, author and founder of The Icarus Project “Guy’s book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors.” Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com “APE is easily the most comprehensive, best organized, nuts-and-bolts-useful work on self-publishing I’ve seen to date. Ten Questions with PostSecret's Frank Warren.
Frank Warren started PostSecret as a community art project in November 2004.
Since then people have sent in one hundred and seventy-five thousand anonymous postcards. They are featured in art galleries, a music video, and Frank’s bestselling books: PostSecret, My Secret, and The Secret Lives of Men and Women. His new book is A Lifetime of Secrets In 2006, his website was awarded five Bloggies, the most distinguished weblog awards ceremony, including Weblog of the Year and Best American Weblog. Warren was also named number 14 on the Forbes list of the twenty-five biggest, brightest, and most influential people on the Internet. Question: What was your initial motivation to do PostSecret? Question: What’s the darkest secret that’s ever been submitted? HBR Blog Network - Harvard Business Review.
Unreasonable Blog — exploring how to create unreasonable impact. Accidental Sick Happens There are contagions out there waiting for a go at your immune system, waiting to take hold and shake you.
Invest in health so that you can save the world later. Reframing Perceived Value Solves Big Problems Advertising guru, Rory Sutherland, explains why perceived value is the best way to navigate limited resources, labor, or capital. An Open Letter To Larry Page From Paul Polak Recently Larry Page was quoted as saying; “I Would Rather Give My Billions To Elon Musk Than Charity.” Debunking a Myth – Why & How to Do Business With Friends There is a rumor that has been floating around the business world for ages now. 4 Ways To Nail An Interview You want to land a job focused on solving the world’s biggest problems? From Spain, With Love – The “Unofficial” Unreasonable Theme Song After sailing more than 40 thousand nautical kilometers and into 14 countries on Unreasonable at Sea, we ported in Spain for our culminating event. You Don’t Need An App For That Cash-Flow Matters.