Top 5 Facebook Open Graph Apps Your Small Business Should Be Using. From the looks of it, Facebook is gearing up its Open Graph platform to be its very own app store, one that could possibly one day compete with the likes of iTunes and the Android Marketplace. The social networking company has been working diligently on the platform over the last year, and recently introduced more than 60 new applications for users to play with. Here are five that should be of interest to small businesses: Pinterest Pinterest is not only one of the latest apps to leverage Facebook’s Open Graph, it is also one of the hottest platforms in the social networking space.
Designed as a virtual pinboard, Pinterest allows users to pin interesting content they find on the web to their own personal board, and then share it with the world. Digg Digg is another popular name that has been added to the list of Facebook Open Graph apps. BranchOut BranchOut is a Facebook Open Graph app made with professionals in mind.
BuzzFeed Appsfire Last but least on our list is Appsfire. Summary. Measurable KPI’s for Social Media – Facebook. Facebook has myriad points of engagement so when tracking the content marketing goals of your business—specifically, brand awareness/visibility and engagement or inbound leads– there are a lot of KPIs that should be tracked and measured so you can determine if your time and resources are being maximized.
An investment in social media can be beneficial by providing your target audience with content, whether through a video, image or blog post that is frequently consumed and sought after. To empower your marketing team and company brand, Facebook provides a number of analytical features that can help track your effectiveness. This enables you to plan the usage of your social media channels so you optimize your online presence through content marketing.
Utilizing these measurements can help discover where your time, content and placement are most valuable, directing where your marketing efforts should be concentrated. Facebook pages, however, are capable of providing analytics. Free Ways To Reach More People On Facebook. It’s been interesting to see the increase in social media ad spending as of late.
A recent study based on a survey of over 500 online marketing and media professionals throughout the U.S. revealed that 64% of them planned to increase social media spending by as much as 10%! With over 650 million daily active Facebook users as of March, 2013, which is a 26% increase year-over-year, this budget increase makes some sense. However, while Facebook offers Insights to help monitor progress, there seems to be this sort of metric morass that has left many in the industry wondering about the effectiveness of social media ads – not to mention siphoning money into social media campaigns curtails other marketing channels. Truth is, you don’t have to spend money to reach more people. Facebook’s EdgeRank, aka their News Feed algo, confirms that. Réussir ses Facebook Ads #3 : mesurez le succès de votre campagne. Notre dernier article sur les Facebook Ads porte sur un élément essentiel et pourtant souvent oublié par les petits annonceurs : la mesure du succès d’une campagne.
Cela suppose tout d’abord que vous ayez établie des KPI (Key Performance Indicators), ou indicateurs clé de performance, et que vos campagnes soit « trackées« . The 9 Types of Facebook Users [INFOGRAPHIC] Guaranteeing Facebook Marketing Success. I’ll be honest.
I am getting so tired of reading article after article of people writing about how marketing on Facebook is a waste of time. Whether you are a B2C or B2B company it doesn’t matter. If you are not getting results from Facebook you need to change your strategy plain and simple. While it does take a bit of time, effort and budget there is no doubt Facebook is effective and should be at or near the top of your company’s digital marketing plan. Below are my top tips for creating a successful Facebook page: 1.
If you want to be successful using anything you need to first learn how to use it. 2. It all comes down to producing good content. 3. Going the free route will only take you so far. 4. In marketing you can never keep doing the same thing over and over again. To me there is no doubt Facebook is a viable and effective advertising option that should not be ignored. What are your thoughts and experiences with advertising on Facebook? Connect: Authored by: Saman Kouretchian. How to Drive More Facebook Traffic to Your Website. Are you using Facebook ads to drive traffic to your website?
Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad? You can do that with Domain Sponsored Stories. Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign. In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today. What Are Domain Sponsored Stories? A domain is a website that you control. A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan.
Facebook pour les marques - Livre blanc. Facebook pour les marques - Livre blanc.