Facebook terms and conditions: why you don't own your online life. The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media. Research Report: The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media Author: Susan Etlinger Publication Date: July 24, 2012 Overview Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago.
Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. Although many organizations have established formalized social media programs, the vast majority — 75% — still lack a holistic measurement strategy. As social media matures, new approaches to social media measurement will emerge to provide businesses with a greater level of insight, but the days of certainty (if ever they existed) are behind us. Read the Report: The Social Media ROI Cookbook Open Research. 216 Social Media and Internet Statistics (September 2012) socialmediacheshire – thesocialskinny.com. Use Social Media to Tap the Collective Genius of Your Customers & Employees.
Social Logos Font. The Social Media Guide. Schools are on a short list of organizations that have been notoriously slow to adopt emerging tech. But within the last few years, as social media becomes more integral to students' lives, educational institutions are finally catching on, and catching up. When it comes to higher ed, there are not only opportunities for digital learning, but digital marketing too. Some schools have taken the reigns on both sides, with mixed results. SEE ALSO: 5 Free Homework Management Tools for the Digital Student The infographic below takes a look at how schools have fared with social media over the last few years — what platforms are best, where they've succeeded, and the challenges that lay ahead.
Does your alma mater use social media effectively in the classroom and in the recruitment office? Share your social ed story in the comments. Infographic by onlineuniversities.com. Image courtesy of iStockphoto, YinYang.
The tone of life on social networking sites. The tone of life on social networking sites The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that: 85% of SNS-using adults say that their experience on the sites is that people are mostly kind, compared with 5% who say people they observe on the sites are mostly unkind and another 5% who say their answer depends on the situation. 68% of SNS users said they had an experience that made them feel good about themselves. 61% had experiences that made them feel closer to another person.
(Many said they had both experiences.) 39% of SNS-using adults say they frequently see acts of generosity by other SNS users and another 36% say they sometimes see others behaving generously and helpfully. Why People Unfriend On Facebook (INFOGRAPHIC)
When Campus Social Media Management Is Not All About Unicorns & Rainbows. When I think about using Twitter as a listening tool for my campus, my mind always wanders back to Ed Cabellon’s 2009 story about how he reached out to a student who was having a poor experience on his campus. While managing departmental and campus social media accounts over the last few years, I’ve had many opportunities like Ed’s. But recently, I was reminded that not every situation you encounter that involves a disgruntled student will end with all parties satisfied. Last week, I was sitting on the couch at home catching up on email, and I saw the following series of tweets pop up in my Tweetdeck search for a campus that I’m quite familiar with.
I happen to manage one of their social media accounts. <Student>: [campus name] is griiiimey<FormerStudent>: “@Student [campus name] is griiiimey” worst campus out there<Student>: @FormerStudent For real though! I stared at my screen for a few minutes, trying to decide how to respond. Ok, so my simple offer to help was not well received.