11 Nonprofits That Excel at Social Media. Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns.
They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Small to medium-sized nonprofits with small to medium-sized marketing and communications budgets may not have the resources that many of the larger nonprofits do, but that doesn’t mean your online communications campaigns can’t be as good. Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. and then studying and duplicating their methods. How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. A small selection of that criteria is as follows: The Best and Worst Times to Share on Facebook, Twitter. Want your link to get the most traction on Twitter?
Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET. Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr. The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly. However, Facebook's optimal posting times are slightly different than Twitter. Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook don't get the most clicks. "While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am," bit.ly said in a blog post on its site. Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. Do you notice a difference in engagement when posting at different times?
Facebook Marketing in 2012: How to Keep Up With Facebook. Is your business taking full advantage of the marketing opportunities of Facebook?
Are you looking for more fans, better engagement and more sales? If so, Social Media Examiner has some important news to share… But first, here’s something to consider. Since Facebook made Timeline mandatory for business pages on March 30, a lot of updates and enhancements have been introduced. Some of them include: New layoutEnhanced Facebook appsNew InsightsSponsored stories and promoted updatesAbility to schedule updates within Timeline itself Today, businesses just like yours are using Facebook to create inspiring content that resonates with fans and converts them into customers and brand evangelists.
Take Emory’s on Silver Lake, for example—a lakeside bistro and bar in Everett, Washington. Successful marketing with Facebook Timeline is achievable with creative content and inspiring ads. The strategy proved to be very successful and resulted in a 1500% increase in Facebook engagement! Are you convinced?