10 Ways Social Media Technologies are Adding Value and Productivity. Social media technologies have touched humanity in a primal way. You only need look at the adoption rates of Facebook and Twitter to realize that the web is indeed connecting human consciousness. At almost no cost we can connect with like minded tribes globally at scale and speed. We can share ideas and knowledge in words, images and with the virtual face to face technologies of online video that transcends time and place. Knowledge transfer is almost instantaneous. It is transforming humanity deeply at the personal and business levels. Social technologies are unlocking ideas from isolation and allowing them to be free to roam and add value to our lives.
This process is also being accelerated and amplified by the wide adoption of the smart phone. The potential value of this transformation has been estimated by a study from McKinsey Global Institute as having a value of up to $1.3 trillion across just the 4 industries that they studied. Potential is Largely Untapped 1. 2. 3. 4. 5. 6. 7. 8. 9. 5 Ways to Humanize Your Company With Social Media. We call this crazy thing we’re all addicted to social media for a reason: it’s about people. It’s about developing relationships. So, if you use social media to connect with your customers (or fans, or followers, or tribe…), authenticity is a must. Keep reading to discover five tips to make your company more “human.” #1: Use your name Putting a name (that’s a real, human name) on your blog posts, tweets or status updates shows your audience that you’re not a robot or an automated stream of sales pitches and company news.
Using your name when updating social media humanizes your content and makes you relatable for your audience. If you use a team of people to update your accounts, each one can sign off on his or her contributions. Comedy duo Hamish & Andy sign off their tweets and status updates to show who contributed the content. #2: Add a face Adding a face to your social media accounts works in the same way as adding a name. The IdeaPaint Facebook page features a great team photo.
5 Ways to Get Your Entire Company On Board With Social Media. Is everyone supporting social media at your company? Are you struggling to get the support you need? And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company. In some cases, the CEO thinks the idea is frivolous.
In others, management has their doubts . And in a large majority of companies, employees have no understanding of what social media is, what it does and how they can play a role in its success. This, my friends, must change. The Time for Complete Buy-In Is Now The time has come for companies big and small to . The days of, “Yeah, we let the marketing department (assuming there is one) handle that stuff and we just do what we do,” must come to a close. So again, to say this is a problem would be an understatement.
Whether it’s an army of 1 or 1,000, . So that’s what this article is all about. . #1: Someone Take the Lead #2: Educate Via an Event Your Turn . 10 Ways to Deal With Upset Customers Using Social Media. How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media. It just happens. Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else. Remember: Negative word of mouth is an opportunity. A great response strategy can convert angry and upset customers into loyal, raving fans.
So get out there and embrace the negativity. . #1: You Can’t Respond to Conversations You Don’t See Great response starts with great listening. Set up Google Alerts for your brand and industry keywords.Keep a close eye on your Facebook page.Listen on Twitter.Depending on the type of business you have, read reviews on sites such as Yelp, TripAdvisor and Zagat.Make a list of any forums or communities where your customers congregate and regularly check in on them. Avoid these situations: “Hey guys! 8 Guaranteed Ways to Increase Social Media Reach. For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence. But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.
The more fans and followers you have for your social media presence, the better reach you'll have. And better reach means the potential to generate more leads. So at the very core of social media for lead generation, you must take steps to increase your reach. Download our free guide here to learn how to get more followers on Twitter. Sure, you could buy your first few hundred followers to get the ball rolling. Why? To help you get started, here are eight helpful tips for expanding your social media reach. 1) Prioritize the social networks where your fans are likely to be. "Which social media network should I focus on? " Facebook: Twitter: