8 Ways Your Content Strategy Should Change With the New Facebook News Feed. This post is an excerpt from our newest free guide, How the New Facebook News Feed Changes Your Content Strategy. If you aren't up to date on what the new Facebook changes are, download the free guide to get caught up! Yesterday, Facebook announced the biggest change to News Feed in its seven-year history. During the opening of this announcement, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content. Naturally, Facebook took this information and translated it into a new, visually-focused News Feed design. Below you'll find eight marketing takeaways that were immediately clear after the announcement. 8 Marketing Takeaways to Align Your Content Strategy With the New Facebook News Feed 1.
Facebook’s new look is flooded with enhanced images of every variety -- an entire feed can be viewed solely comprised of these vivid images! Prepare for the rollout of these updates by creating visually compelling content. 2. 3. 4. 5. 6. 7. 8. 1. 2. 10 Ways to Grow Your Facebook Following. Has your Facebook Page growth stalled?
Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community. #1: Connect With Other Page Managers This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other. So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Joint ventures also help forge these meaningful connections. When you make a meaningful connection, you can cross-promote to each others' audiences. #2: Share Original Content Content is still king and when people share your content, your Page name travels with it.
Maybe it’s a screenshot from a hot tip. Just make sure you are following photo copyright laws. . #3: Tag Your Page From Your Personal Profile. 3 Unconventional Ways to Boost Your Facebook Engagement. Do you want more Facebook fans without running contests or advertisements? Are you interested in increasing the engagement on your Facebook Page? If you’re looking for some creative ways to boost your brand’s profile on Facebook, here are three ways to do it that don’t involve giveaways or advertising. #1: Crowdsource Crowdsourcing is a term credited to Jeff Howe, who wrote about the phenomenon for Wired magazine back in 2006. He defined the concept as a “new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R & D.” In friendlier language, crowdsourcing is when you ask your community of users to offer their suggestions for how you might solve a problem or address an issue.
Crowdsourcing can be a great engagement tactic. In the years since Howe’s story, crowdsourcing has been adopted by many multinational companies and organizations, such as the mining company Goldcorp and NASA. . #2: Introduce/Highlight Your Employees on Facebook. 5 Ways to Improve Your Facebook Engagement. Having trouble engaging your Facebook audience? If your fans are not interacting with your brand and sharing your content, what value are they? In this article, you’ll discover how to get more likes, comments and shares. I’ll reveal five strategies for Facebook posts that get your fans buzzing. #1: Keep Your Updates Short Research repeatedly shows that the longer a post is, the less engagement it will receive.
Blame it on Twitter, but people don’t have the time or patience to read anything over 140 characters anymore. Results vary, but research shows that 100 characters or fewer seems to be the sweet spot. Want even more engagement? Posts with fewer than 140 characters combined with bold, beautiful photos get the most response. According to Facebook, posts that include a photo album, picture or video generate about 180%, 120% and 100% more engagement, respectively. Starbucks is a great example of a brand combining short posts with beautiful photos. . #2: Don’t Use URL Shorteners Why is this? 10 Ways to "Solve" Facebook for B2B. 4 Ways to Increase Your Facebook Page Visibility. Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works.
What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility. UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. . #1: Train Your Audience to Watch for Your Content You want to make sure you are delivering good content so that your audience won’t want to miss a thing. When you are delivering good content, interacting and building a community, your fans will come to your page on their own when they haven’t seen your posts.
Your fans will come find you if you are delivering good content. But then what? #2: Educate Your Audience to Highlight Your Stories in Their News Feed The good news is that Facebook pages are showing up in the news feed. 4 Unique Ways to Use Facebook for Your Business. Are you wondering how to best use Facebook for your business? Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business? The simple truth is that Facebook Pages are not being seen as often in the news feed. Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor. Find out how to by answering these simple questions. #1: Have multiple employees? If so, despite the visibility issues.
First, Facebook Pages are branded. You can also by commenting on other Pages as your Page to increase visibility. Use a Facebook Page for great branding and added apps. Second, you can . Advertise your Page to get the Like, but the text can also provide an offer. Third, you can that give your Page some bells and whistles. Use Offers to provide a unique way for people to get discounts and offers from you. Networking groups . 4 Ways to Convert Facebook Fans Into Super Fans. Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and creator of the Facebook marketing training program, FBinfluence.
You can join her on Facebook at facebook.com/AmyPorterfield or read her blog at AmyPorterfield.com. For most of us, football season means it’s time to grab our jerseys and clear our Sunday afternoons. We’re the weekend warriors. But super fans are another breed entirely. SEE ALSO: How to Increase Facebook Engagement Using Custom Page Tabs Your brand might already have plenty of weekend warriors on Facebook, but it’s the super fan you want to attract. Moontoast’s "Anatomy of a Fan" infographic identifies different Facebook fans by their level of engagement: Potential fansEngaged fansAdvocate fansPurchasing fansSuper Fans ― the best of the best. If we look at these levels as stages, we can take a more sophisticated approach to Facebook marketing. Here are four ways to start moving your fans through the ranks. 1.
To create an effective engagement ad: Five Ways to Find Leads from Facebook. Can Facebook really generate leads for B2B companies? For many that try to attract and engage fans through the networking site, there is something fundamentally awkward about the attempt. Indeed, Facebook "can be a lonely place for B2B marketers," says Joe Chernov, vice president of content marketing for Eloqua, a marketing technology company in Vienna, Va.
"It's definitely not as natural a fit in B2B as it is for a consumer brand. " B2B companies, he adds, "need to work a little harder, get a little more creative. " B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. Here's the key to B2B success on Facebook: Embrace the idea of it as a rich network that allows you to connect with prospects and customers--in other words, actual people. At the same time, Facebook is a busy place. Nonetheless, Facebook can work quite well for many B2B companies. 1. 2. Percentage of B2B Marketers who use social media to distribute content. 3. 4. 5. 10 Ways to Add Facebook Functionality to Your Website. Integrating Facebook into your website is an easy and free way to include a social dimension with the rest of your website business activity.
Facebook provides a selection of free plugins. By the time you’re finished reading this article, you’ll understand your options for turning your website into a social hub and how to get started. Why Facebook on Your Website? Facebook has a grand vision: to connect the entire Internet, and every website on it, with a layer of social integration. The social network behemoth has been developing tools to assist in the spread of this vision since the introduction of the Open Graph in 2009. Now, with over 10 social plugins available to the public (and free of charge!) , website owners need to decide how best to utilize the available tools for their businesses.
Let’s look at some of the stats from SearchEngineLand: #1: Like Button The Like button lets users share pages from your site back to their Facebook profile with one click. . #2: Send Button #3: Comments. 50 Ways to Get More People to Like your Facebook Page. 5 Ways Businesses Are Using Facebook Timelines. Are you wondering how businesses are creatively using Facebook’s Timeline features? Business timelines are blooming all over Facebook.
You may have read our recent post about all of the changes. Take a look at these examples of how businesses are creatively using Timeline. #1: Adding Interesting Milestones Interesting Milestones may work better if your company has some history. Coca-Cola, founded in 1886, has the benefit of a long and interesting history, so they can show their products from 1916 and how they have since evolved. But you still may be able to get creative with product releases and things that you have accomplished. Founded in 1886, Coca-Cola encourages people to review their Timeline for brand evolution information. The New York Times, founded in 1851, gives you a walkthrough history with their Milestone posts. Interesting older articles give you a real sense of history. Be sure to spread out the posting of your Milestones as those posts will go out to all of your fans.
5 Ways to Keep Your Facebook Page Secure. Is your Facebook page secure? With such a critical marketing tool, are you keeping your virtual house locked and safe? With so much focus on managing the wall and running promotions, Facebook page security is often overlooked. The good news is that Facebook’s security is actually quite effective. SSL encryption greatly reduces the chance of a page being hacked by a malicious script to take over the page or bypass its content. However, while Facebook’s security from external threats is great, there are still threats that every page admin needs to be aware of.
So here are five ways to keep your page safe and secure. #1: Moderate your page’s admins Many companies collect page admins over time because they fail to remove old ones. However, administrative privileges to your business Facebook page should only be granted to a handful of people and only for as long as necessary. Keep the number of your page admins small, ensuring that only necessary, current personnel have admin access. 10 Ways to Grow Your Facebook Following.