Pinterest: It's Time to Go 'Pinternational' With its explosive growth rate, Pinterest has become this year's social media darling. Now that it's gained significant traction, it's looking to go international — or shall we say, "pinternational. " The photo-centric website announced in a blog post that it's looking for translators in French, German, Japanese, Portuguese and Spanish. Though Pinterest a visual-based site, the company said translators are now necessary to make the website truly global: "At Pinterest, we've always wanted to make it easy for people all over the world to organize and share all the beautiful things they find on the web. We want to take another step towards making this vision a reality by translating Pinterest into other languages. " Pinterest has been one of the fastest-growing social networks to ever hit the web and is now the number-three most popular social network in the U.S.
SEE ALSO: Pinterest Users: What's the World's Most Beautiful Country? About pinterest / Men are influential on Pinterest, too. Find out the top 10 male users on the social network. How do their numbers stack up to the gals? Making the Most of Pinterest | Consumer Promotions & Competitions | Thinktank Social - Social Media Agency Melbourne. As Pinterest usage increases in Australia, so too does interest from the small to medium business sector on it’s potential use in driving brand-awareness and emotional engagement with customers. In this blog, we’re having a look at the current state of Pinterest in Australia and providing some advice (and encouragement!) On using this emerging social platform for easy-yet-engaging ‘PIN to WIN’ consumer promotions and competitions.
Let’s start with a quick re-cap of the social-media darling that is Pinterest. As Wikipedia defines it, “Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own pinboards, or ‘like’ photos.” Since the launch of Pinterest in 2010, there has been significant growth in usage numbers; with total Australian Unique Visitors (AUVs) now approaching 700,000 per month. How Pinterest Changed Website Design Forever. Even if you haven't ever visited popular visual bookmarking site Pinterest, you might recognize its design elements — which have been popping up everywhere since the startup burst onto the mainstream scene in 2011.
The site doesn't use traditional web building blocks. "It's almost like a window-shopping mode," says Khoi Vinh, the former design director for NYTimes.com. "It puts the ball back in the user's court," muses Andrew Beck, a web designer at Blue Fountain Media. "It flattens the information hierarchy," describes Jeff Croft, a web designer and co-founder of ebook lending site Lendle. Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen. The majority of each block is filled by a photo, and the ability to "like," "repin" or comment at the bottom make it look like its own mini web page. As it has gained in popularity, so too has its unusual design. Consequently, the design caught on. A Quora "board. " The Power of Pinterest Infographic. The perfect Pinterest pin looks just like this (Infographic)
Why You Can’t Stop Using Pinterest [Infographic] Pinterest is even more viral than Twitter. Right now 80 percent of pins are actually repins, whereas only 1.4 percent of tweets are retweets. This infographic explains why. The most compelling arguments are the beauty of the images combined with the lack of status updates and other personal information shared. Anyone who suffers from “Facebook fatigue” can come to Pinterest to work on a project with few interruptions. Check out the rest of Flowtown‘s findings below. Image by valdis torms via Shutterstock. Is Pinterest the next Facebook? An exclusive look inside CEO Ben Silbermann's social media sensation.
FORTUNE -- Ben Silbermann can't stop staring at the refrigerators. The Pinterest co-founder and CEO and I are standing in the break room of his company's garage-size Palo Alto office. He's just flown back from Austin's SXSW interactive festival, and a redesign of his website is two days away. It's all a little overwhelming. But at this moment his full attention is focused on three glowing refrigerators.
Sometime during his brief absence, a service has delivered them fully stocked and branded with the company logo. That was before. Pinterest, for the uninitiated, is a deceptively simple-sounding, insanely addictive social media site that lets users collect and share images on digital pinboards. This growth has thrust Silbermann, 29, into the spotlight as investors and businesses alike try to figure out how they can get in on the action. A collection of pictures of Pinterest co-founder and CEO Silbermann. How Pinterest is Becoming the Next Big Thing in Social Media for Business. Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses.
Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in September. And it's driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined, according to a recent report from Cambridge, Mass. -based content-sharing site Shareaholic. Why should small businesses care? Brides-to-be can pin pictures of different wedding dresses to review, and people shopping for a new car can pin images of their options. Here's a look at why some business owners -- particularly retailers -- might want to seriously consider starting a business profile on Pinterest now. But remember that this is social media. Related: What's With All the Interest in Pinterest?
Is Pinterest Right for Your Business? Pinterest Launches Free Analytics Tool for Business Accounts. You remember a few months back when Pinterest rocked marketers' worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data ... I think this might be the marketing Holy Grail. (I'd also like to go on record for predicting this release back in November. Here's what Pinterest's analytics tool looks like, and how to use it!
(Note: If analytics was the kick you needed to get started with Pinterest, check out our free instructional ebook, How to Optimize and Measure Your Pinterest Business Account. Who Can Use Pinterest Analytics, and Where the Heck Do I Find It? First of all, Pinterest's analytics tool is totally and completely free of charge. To find the analytics tool, log in to your account and go to the top right corner of your screen where the drop-down menu is located. You'll get a pop-up message that looks like this: Click "Okay. " See that? Why Should Marketers Care? Pinterest Rolls Out Price Alerts to Encourage More Sales. When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was "only" a social network for stay-at-home moms and people planning their weddings. Despite the fact that that its target demo (women in the U.S.) controls 85% of consumer purchases, naysayers believed that there wasn't a business case for Pinterest.
But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you've pinned. Now, when those shoes you've pinned that are just out of your price range but you can't help but long for them go on sale, you'll get an email alert and see the reduced price directly on the pin.
Here's what Pinterest says it will look like: This new feature is rolling out slowly, so you should start seeing discount prices on Product Pins soon.