Facebook News Feed Updates, How Marketers Should Respond to Story Bump. Are you wondering how to respond to the Facebook news feed changes? Have you figured out how Story Bump can help your content remain top of mind with Facebook fans? If you want to understand how these Facebook changes will impact your marketing, this article is for you. Keep reading to discover how to take advantage of Story Bump. What is Story Bump? Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed. The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. For example, say you log into Facebook and scroll through your news feed to view 50 posts. Stories can get bumped up higher depending on several factors.
The Story Bump is good news for Facebook marketers for several reasons. . #1: Not Everyone Sees Every Post in Their News Feed #2: Story Bumping Helps the Shelf Life of Your Posts. Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know. Big changes are coming to your News Feed, folks. Or, should we say News Feeds ... plural? That's right! Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. These changes include Rich Stories, which display photos and visual content much more prominently and vividly; Choice of Feeds, giving users more control over the topics of stories they see; and better Mobile Consistency, making your Facebook experience much more seamless across desktop and mobile devices. Let's take a closer look at exactly what these changes are, and what they mean for marketers like you and me.
Rich Stories Zuckerberg started off his announcement with some interesting data about the content in the Facebook News Feed, stating that almost 50% of News Feed content today is photos and visual content. 1) Photos are featured more "front and center," and photo albums have been given a facelift to tell a better story. Facebook Changes Page Cover Rules – Test 20% With This Tool. Facebook recently (quietly) changed its Page Guidelines around Cover Images. Previously, you could not have any price or purchase information, contact information, references to Facebook features, or calls to action. Now, you can.
The main rule that remains in place for Cover Images is that you cannot exceed 20% text. Why is this? So that the News Feed remains visually appealing and isn’t covered in giant text-based advertisements. Not sure what 20% text looks like? Got Facebook questions? Cover Image examples By way of example, here is a cover image I threw together as a demo (top screenshot) and how it looks after going through the 20% test tool (lower screenshot). After putting my cover photo to the 20% text test! Here is HubSpot‘s revised cover photo. Facebook’s revised Page Guidelines As you can see from the screenshot below, the rules have been significantly relaxed. Facebook’s revised cover image rules Permanent change? Cover images in new News Feed Yes, that’s right. Facebook News Feed Changes: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news .
To help you , here are some of the news items that caught our attention. : The “new version of Facebook designed to reduce clutter and focus more on stories from the people you care about.” The changes are rolling out slowly and include new feeds and Facebook will now have the same look and feel on mobile, tablet and web. You can join the waiting list here . : These latest updates are rolling out gradually and include a new tab for Local reviews and bigger cover photos with a better aspect ratio. "Google+ profiles now include bigger cover photos (up to 2120px by 1192px). " : Thousands of social media marketers and small business owners are asking questions and helping others in our free Networking Clubs. . : If you are managing a LinkedIn Company Page, LinkedIn has created a microsite for you with tips and tricks.
Check out this new resource to learn more about managing your LinkedIn Company Page. </h5>*} Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action. When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your Page. Its dimensions are 820 pixels wide by 312 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.
That's right — it's your Facebook cover photo. Free Templates: Facebook Cover Photos for Businesses Sometimes called your Facebook banner, this graphic is one of the most noticeable parts of your Page. Facebook Cover Photo Size Facebook cover photos are 820 pixels wide and 312 pixels tall for desktop, and 640 pixels wide by 360 pixels tall for mobile. A cover photo can take your Facebook Business Page to the next level. As you can see from the figure above, there's a lot of space that you can risk cutting off of your final cover photo design depending on where your audience is viewing the page — mobile or desktop. Need help getting started? Facebook Cover Photo Best Practices 1. 2. 3. 4. 5. 6. 7. 8. 9. Facebook Adds Admin Roles: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week? Facebook Gives Granularity to Page Admin Roles: Businesses with Facebook Pages can now set five different roles for their admins: Manager, Content Creator, Moderator, Advertiser and Insights Analyst. This is a useful tool for Facebook managers. Businesses on Facebook can now grant page admins varying degrees of permissions, depending on their role. Facebook Adds Post Scheduling: You can now schedule posts directly on your Facebook Page. ”You can prepare a post and schedule it to appear later by adding a date and time in the future before you post it.” "You can schedule a post up to 6 months in advance in 15-minute intervals," and you can also "choose a date in the past" and your post will appear at the appropriate place on your Page's Timeline.
Check out Bit.ly's new bookmarking feature, the Bitmark. At Last! Facebook Allows Pages to Schedule Posts, Assign Admin Roles. Big changes are afoot at Facebook. Yesterday, we announced the rollout of Promoted Posts on Facebook that allow marketers to extend the reach of their page content. Today, two new changes that marketers have been requesting for what seems like forever are finally rolled out: the ability to schedule posts, and the ability to assign roles to page admins. Hooray! First, let's take a look at the different admin roles and what permissions they'll have. Creating Facebook Page Admins Here's a matrix Facebook released in its Help Center that explains the 5 different roles a page admin can have, and what responsibilities those roles entail: So a page manager is the ruler of the Facebook realm, and can do everything from create ads to moderate comments to promote and demote other page administrators.
Why might you do this? Sounds pretty handy, eh? Under 'Admin Roles,' simply select the page administrator whose permissions you'd like to change, and select the role for which they're best suited. Facebook Starts Rolling Out Gift Cards for Select Brands. Yesterday, Facebook announced the arrival of Facebook gift cards, or what they're calling the "Facebook Card. " In a nutshell, this is a gift card that a user can purchase to use at stores or stores' websites -- either for themselves or a friend.
You know ... a gift card. Pretty standard stuff. So, who is this for? How Does the Facebook Card Work? To get a gift card, select a gift for your friend from the Gift Cards & Digital category. Select the amount you'd like to add to the card -- in this instance, we're choosing $50. The card can be used in person or online at the retailer for which you purchased the gift card. Facebook has been rolling the Facebook Card out progressively in the U.S. only, so if you don't see it quite yet, be patient -- you should very soon if you're a U.S. user. What Marketers Should Know About the Facebook Card The marketing applications of the Facebook Card are pretty straightforward for any marketer who has an ecommerce shop, or a brick-and-mortar store.
Study: Facebook profile beats IQ test in predicting job performance. Can a person’s Facebook profile reveal what kind of employee he or she might be? The answer is yes, and with unnerving accuracy, according to a new paper published in the Journal of Applied Social Psychology. And if you are smugly thinking to yourself, “I’ve carefully wiped my Facebook page of any incriminating photos, comments and wall posts,” — well, it turns out you may still not have hidden your true nature from future employers: On a rating scale that examines key personality attributes that indicate future job success, you might get rated high in conscientiousness and possibly low on extroversion. Other things a prospective employer might be able to glean from your Facebook profile is openness to new experiences (vacation pictures from a glacier off New Zealand), emotional stability (are your friends constantly offering you words of comfort?) , and agreeableness (are you constantly arguing with “friends?”)
Google ‘smart glasses’ reportedly launching this year.