10 Questions to ask any web designer before you hire them | Web Chameleon. How Colors in Web Design Help in Making Websites Successful. You might not realize how important colours are in web design. If a website is green, it might as well be blue; it doesn’t matter. And while I thought this myself for a long time, I recently came to the conclusion that the color is actually going to make a huge difference and express something different to your audience. There are psychological effects behind each color and tone, therefore I decided to tell you more about them today.
Human senses get excited about lots of stuff. One of the most effective ways to excite somebody is to project a red hue color onto the walls of their room. Colors Stimulate Senses Colors can stimulate and excite people, increase their appetite, make them feel warm or make them feel tranquil. Image Source: StockLogos There’s more to colors in web design than just the emotional factor.
Mixing Colors Mixing colors is beneficial if done the right way. There is a very good trick behind using complementary colors together. Image source: Pepsi Colors and Cultures. Optimizing Emotional Engagement In Web Design Through Metrics. Advertisement Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship.
It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body and spirit. You can create strong storytelling strategies based on user personalities and segmentation. Emotional-Behavioral Response Relationship Let’s start with the basics: an emotion is a psychophysiological response in your body to a stimulus. For example: But you don’t have to be face to face in order to read a person’s behavioral clues. By The Numbers: Behavioral Response Behavioral psychologists have classified emotions in numerous different theories. Plutchik’s emotion wheel.
Awareness Attraction Attraction-level engagement keeps users interested in your platform. Investment (al) The Amish Guide to Intelligent Web Design. Are You Making These 7 Mistakes with Your About Page? Infographic - 86 Percent of Users May Leave a Website When Asked to Create an Account. Using Google Analytics to Uncover the Hidden Gems in Your Content. 10 Deadly Reasons Most Websites Fail [SlideShare] 22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born. While the website was basic at most, it was the just the start to connecting millions of people to endless amounts of information. Now there are more than 700 million websites on the internet and every 60 seconds more than 5,067 web pages are created (Tweet This Stat).
A lot has changed in 22 years. Think about it. Oh yeah: ads, telemarketing, fancy brochures, and door-to-door sales. For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. The way we market online, and the way we build websites, hasn't evolved with the huge change in buyer behavior we've experienced over the past decade. What does this all mean? The good news? Out of the 10 reasons why a website fails, here are my top three takeaways: 7 Must-Have B2B Web Design Elements for 2012. Pay attention to these web design trends that will draw consumers in and boost your sales.
January 06, 2012 Your website is like a car. Have you ever noticed that while there are many varieties of car designs, the basic interior design of a car remains the same? And that there is a dashboard and the lights and wiper switches are around the steering wheel? Human beings are creatures of habit. The primary purpose of any website is to attract and convert prospects to customers. 1. In the next few years, over 85 percent of all mobile handsets will have access to the Web. 2. Mint is a great example of both responsive design as well as the open and clean home page. 3. 4. Check out Polecat. 5. 6. 7. Updating your Web design isn’t just an image makeover—think of it as a conversion makeover.
Which new design trends do you recommend? The Worst Web Design Mistakes, and How to Prevent Them. 15 Must-Know Facts on How People View Websites. Do you know what is the first thing that your eye is drawn to on a website? And in what pattern do people scan your website? There have been many eyetracking tests on this subject and I’ll give you 15 most useful facts you should know. The picture below shows 3 different websites and where people look on them. Red indicates the area, where people looked the most, yellow areas got a bit less eye-action, blue areas got the least views and the gray areas, well, people didn’t focus on them at all. As you can see, the more people scroll down, the more they lose focus and start mainly scanning your website. Here are the 15 facts you should know on how people view websites.
Text attracts more attention than pictures. There you go. Sources: BBC News | directcreative | GoogleBlog.