Facebook for Business: 10 Tips to Rock Your Brand! It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days. Quality over Quantity! Anyone who follows me knows that ever since I hopped on Facebook for business I have been preachin’ that it is not about the likes. Imperfect Perfection So the next question many ask me is “then how do I stand out from the crowd?
Many think that it’s going to cost them an arm, leg and their Q3 budget to develop an online brand strategy that rocks. Remember when it comes to marketing and branding, there is no such thing as “perfection.” If you are new to branding, you should also check out a blog I wrote recently “How to Build a Social Brand That is a Sweet Orange in a World of Bitter Apples.” Here are a few tips to help you rock your brand on Facebook without going for broke! 1. 2. 3. Why Brands Need Friends - Not Fans - on Facebook. Clyde McKendrick is founder of Cultural Capital, an innovations and insights lab based within WDCW-LA, an integrated advertising agency where he also serves as executive strategy director.
Clyde has spent the last 15 years guiding brands like Pepsi, Red Bull and T-Mobile to develop their brand strategies and communications. Facebook offers brands access to its vast audience with no apparent cost of entry. Therefore, one would presume that brands would develop strategic and forward-thinking campaigns to maximize their reach. Not so. Instead, brands quickly entered a popularity contest for the most Likes. SEE ALSO: How Facebook Timeline Might Radically Change the Look of Brand Pages [PICS] Starbucks, one of the most popular brands on Facebook, has startlingly low engagement numbers, despite its 26 million fans. The challenge for brands is to evolve from simply being a company with a product to becoming a valuable source for interesting, entertaining and useful content. 1. 2. 3.
Branding: How It Works in the Social Media Age [INFOGRAPHIC] Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. Personal Branding. In the Digital Society your Personal Brand is as important as your name is in the Analogue World. Personal branding is much the same as product or service branding, it is the colours, sounds, symbols and words used to identify you from the millions of other digital users vying for a slice of attention and, depending on your purpose, can either be your actual name (such as Brad) or a user name (such a Bonehead).
The internet is used for so many different reasons that it would be hard to make a definitive list but three of the broadest uses (in no particular order) would probably be; social networking, business (either job seeking or transaction based), and gaming. The way you will define your personal brand in each of these instances should be quite different dependant on your desired outcome. Location – The first reason why Personal Branding is so important is because just like in the Analogue World, if someone wants to find out more information about you they will usually ask around. Social Media: 22 Tips to Differentiate Your Brand Presence. It’s not news people are hopping online by the millions in hopes of a personal economic recovery. Budgets are tight. People are grasping for straws. They may be the best air conditioning expert, insurance sales person or event planner this side of Texas but that doesn’t mean they know how to build a brand or truly survive in social media.
We teach them to follow, to listen. We teach them to learn from those on Twitter, Facebook and LinkedIn who have been around the block. One key word getting lost is differentiation! We talk about plans, objectives, content and blogs. Since they spend so much time “following” they forget who they are. Regardless of if it was on purpose or from a lack of knowledge there are far too many websites and businesses who look, smell and taste the same. Several businesses I recently consulted with shared that they are being confused with one or two other local brands. This alone is reason enough to spend the time on differentiating yourself! 1. 2. 3. 4. 5. 6. 1.