Social Media & Branding
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It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days.
Clyde McKendrick is founder of Cultural Capital , an innovations and insights lab based within WDCW-LA , an integrated advertising agency where he also serves as executive strategy director. Clyde has spent the last 15 years guiding brands like Pepsi, Red Bull and T-Mobile to develop their brand strategies and communications. Facebook offers brands access to its vast audience with no apparent cost of entry.
Branding and social media — they seem to go together so well, yet they're both widely misunderstood. While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers?
In the Digital Society your Personal Brand is as important as your name is in the Analogue World. Personal branding is much the same as product or service branding, it is the colours, sounds, symbols and words used to identify you from the millions of other digital users vying for a slice of attention and, depending on your purpose, can either be your actual name (such as Brad) or a user name (such a Bonehead). The internet is used for so many different reasons that it would be hard to make a definitive list but three of the broadest uses (in no particular order) would probably be; social networking, business (either job seeking or transaction based), and gaming. The way you will define your personal brand in each of these instances should be quite different dependant on your desired outcome. Location – The first reason why Personal Branding is so important is because just like in the Analogue World, if someone wants to find out more information about you they will usually ask around.
It’s not news people are hopping online by the millions in hopes of a personal economic recovery. Budgets are tight. People are grasping for straws. They may be the best air conditioning expert, insurance sales person or event planner this side of Texas but that doesn’t mean they know how to build a brand or truly survive in social media .