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32 Website Optimization Terms Every Marketer Should Know [Glossary] Staying on top of new website design and optimization trends may feel intimidating.

32 Website Optimization Terms Every Marketer Should Know [Glossary]

The technology seems like it evolves every single day so that while you're just catching up on terms like “mobile optimization” and “dynamic content," a billion new terms emerge. To help you conquer the fast-paced world of website optimization, we compiled the essential terms you'll need to know as a marketer. Whether experimentation and optimization is your day job or you just are interested in how smart inbound marketers convert leads, check out the following glossary. And, if you have any terms to add, feel free to leave us a comment with the word and its definition.

For your convenience, you can jump to a letter you want by clicking on the letters below: A/B Testing: A/B testing, also known as split testing, is one of the most effective ways to make measurable (and scientific) improvements to your website. Above the Fold: This website design term is a legacy from printed newspaper days. Who Are You Writing For? SEO Copywriting vs. Social Media Writing. We often think of SEO copywriting and social media writing as two separate ways of creating online content, each requiring a different skill set.

Who Are You Writing For? SEO Copywriting vs. Social Media Writing

But are they? Social media and SEO are becoming more closely related, so your writing techniques should reflect this shift towards a hybrid "social-SEO" writing strategy. SEO Copywriting Keyword-based copywriting for search engines requires you to constantly consider how your content is being "read" by Google and other search engines. Even so, incorporating the keywords you want to rank for should not take away from the quality content that you should have on your page.

The key is to find a balance between writing for consumers and making the page SEO-friendly. The title of your content page or blog post is the first thing to consider, both to optimize your page and attract readers. Encourage action in your headline to create a sense of urgency so your readers will click on it to read more. Writing for Social Media Related: SEO Pricing (Problems) Explained! “Why can’t you just give me a straight answer?”

SEO Pricing (Problems) Explained!

Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. “It depends. “Wait. That’s when I explain why and when SEO matters, and the dynamic process of fixing my price for SEO consulting.

Broadly speaking, here’s what I share – and 3 analogies I use to make it easier to understand – buying a car, an iceberg or a dam! Why SEO Matters Every client likes to save money while getting great results from search engine optimization. SEO isn’t simple or easy. So if an ‘expert’ takes one look at your site and quotes you a “complete price” for SEO, run for the hills (or at least exercise extreme caution). Simple ‘Gold’, ‘Silver’ and ‘Bronze’ packages don’t work for SEO. That’s why no SEO consultant can make an off-hand estimate, or set a ‘price per site’ for their services. Sitemap Effect on SEO. SEO Copywriting Tips for Improved Link Building.

Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words.

SEO Copywriting Tips for Improved Link Building

Without knowing the subject, can you guess which post earned more links? Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative - all hallmarks of copywriting grace. The “secrets” of copywriting have existed since before the ancient Greeks. Generations of Don Drapers have perfected the craft. So why don’t more authors take advantage? The Marketer's Guide to Search Engine Optimizing Non-Written Content. We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images.

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Best Practices for Image SEO To explain this concept, let's take a step back and imagine we're proprietors of a tasty ice cream shop. 1) Pick an image that's in a Google-supported format.

Before uploading your beautiful ice cream infographic, make sure it’s in the right format. 2) Name the file using keywords that describe the image. Raise your hand if you have uploaded an image with a name like "IMG12934.jpg. " 3) Add in helpful alt text. 4) Provide context for the image within content. Demystifying SEO.