The Psychology Behind Social Commerce [Infographic] Top 6 Internet Marketing Books to Read for 2012 by Vertical Measures. We thought we would share a selection of 6 books you should be sure to read as you prepare to roll into 2012.
Our goal was to recommend a book in several different categories like social media, SEO and content marketing to provide you with a well rounded internet marketing library. We are also only recommending books that we have first-hand experience with. As you can see in the picture below, all six of these books are in the Vertical Measures library. 1. The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund.
5 Marketing Lessons You Can Learn from a Weird “Real World” Business. 12 Important Places You're Forgetting to Add Calls-to-Action. Do your landing page offers generate a high conversion rate but few actual leads?
Chances are, it's not a content quality problem you have on your hands ... it's a content promotion problem. Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads. And if you're not generating any traffic to your offer in the first place, this will greatly impede its ability to generate leads, since there won't be any visitors to convert in the first place! Calls-to-action (CTAs) are the gateways into your offers.