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We use email as a form of communication. In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we're crafting our marketing emails, we neglect to consider exactly what it is we're communicating, whether it be in terms of the tone we're using, the email's design , or most importantly, the content itself. One type of marketing email that deserves particular attention here is lead nurturing emails . The idea behind lead nurturing is to provide your leads with valuable content that targets their needs and goals in order to guide them through your buying cycle until they are sales-ready.
Are you wondering how to add social media to your email communications? Email and social media marketing go together like Batman and Robin.
Social media is here, embedded and in daily use for many of us. The death of Steve Jobs last month broke all tweeting records as mourners and those wanting to pay tribute tweeted over 10,000 tweets per second in the hours following the news announcement. The use of social media has grown beyond the domain of the young, and positive business case studies are evolving about profits made from social media campaigns.
Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation.
If you have thousands of followers on social networking sites then the obvious question comes up. How do we get money out of it? Now if you started thinking about it just now then it may seem a very complex task.