How to Use Facebook Apps to Promote Your Business. Is your Facebook Page working for your business? Have you considered using Facebook apps, but don’t know where to start? In this article I‘ll highlight some of the most popular uses of apps, as well as a few individual apps, so you can find the right fit for your Facebook Page. What You Need to Know about Facebook Apps Apps let you do all sorts of things on your Facebook Page without writing your own code. You can import your blog, run contests and promotions, collect email sign-ups, sell product through ecommerce and provide customer support. Social Media Examiner utilizes a variety of apps on its Page. At any one time, you can install up to 11 apps on your Page, but only four are visible in the thumbnail images directly beneath your cover photo. While Photos always appears as the first app, you can choose which apps show in the remaining three spots. As the Page admin, you rearrange apps by clicking the down arrow to show all apps.
Use admin tools to edit the ordering of apps on your Page. How to Drive More Facebook Traffic to Your Website. Are you using Facebook ads to drive traffic to your website? Did you know that when people share your website content on Facebook, you can turn that shared content into a Facebook ad? You can do that with Domain Sponsored Stories. Domain Sponsored Stories are inexpensive and easy to run, and you don’t need a Facebook Page to start a campaign.
In this blog post, you’ll learn what Domain Sponsored Stories are and how you can create your own today. What Are Domain Sponsored Stories? A domain is a website that you control. A Sponsored Story is a Facebook ad that promotes the action performed by a Page or user’s friend, follower or fan. A Domain Sponsored Story, then, is a Facebook ad that will promote a Facebook user’s interaction with a website that is under your control. What Do Domain Sponsored Stories Look Like? This Domain Sponsored Story came from my friend Emeric, but it could have just as easily come from a public figure I follow or from a Page that I like. Privacy Clarification Your Turn.
How to Grow Your Email List With Facebook Promotions. Are you looking for ways to grow your email list? Can email list-building and Facebook promotions work well together? In this article I’ll outline the potential synergies of email marketing and Facebook promotions. Included will be a dive into example Facebook Page promotions and how companies can use them to build their email lists. Why Email? Email marketing continues to be a strong method digital marketers use to inform, educate and push information to opt-in recipients. As outlined in a past interview with Mike Stelzner, Christopher Penn notes that email is an important “push medium.” Reach people where they must take action ---> their inbox. Email serves as one leg of a three-legged marketing tool along with a blog and social media. When new content is posted on a blog, email can be a method of distributing notice of the new article, while social media offers a conversation mechanism for users to talk about the content.
The Facebook Advantage List-Building Facebook Promotion Examples. How to Find and Add Facebook Apps to Your Facebook Page. Are you wondering how to add all those cool links below the avatar of your Facebook page? Those links appear when you install an application (or app) on your Facebook page. If you want to spruce up your page, there’s an app for that. For example, Facebook apps can automatically showcase your YouTube channel, but they can also do much more. You may have seen the post Top 10 Facebook Apps for Building Custom Pages and Tabs, but let’s take a step back and talk about what apps are, where you find them and how you install them on your page. Defining Applications When you first start your Facebook page, there will be some basic Facebook apps in the left sidebar. Click Edit Page from your Facebook wall and then Apps to see your installed apps.
So how do you get more apps than just the basic ones provided by Facebook? First you find them and then you install them. Some apps can be installed from within Facebook, others are easier to install by starting on the app website first. Finding Facebook Apps. How to Use Facebook Ads: An Introduction. Are you considering Facebook Ads but are confused by all the options? You’ve undoubtedly heard that “social ads” are the future of advertising, but what does that mean in practical terms for you today? This article will help you make smart decisions about how to promote your brand and engage with fans through advertising on Facebook. As a Facebook Preferred Developer, I’ve had the opportunity to gather a lot of information from the proverbial “horse’s mouth.”
This article will provide a useful lay of the land around the new ad solutions that were introduced at the Facebook Marketing Conference (fMC) in February. Understanding Facebook’s Sales Process and Where You Fit Before delving into the various advertising options available on Facebook and how you can utilize them, it’s helpful to understand how Facebook interfaces with advertisers. Facebook has three sales channels: Direct, Inside and Online. What’s the Difference Between an Ad and a Sponsored Story? Marketplace Ads Sponsored Stories. How to Use Facebook Targeted Posts to Improve Your Facebook Engagement.
Are you looking for creative ways to improve your Facebook engagement? By narrowing the people who see your posts, you can actually get more engagement. It sounds counterintuitive, but it works when done right. What Are Facebook Targeted Posts? As you may know, Facebook recently introduced a limited rollout of Enhanced Page Post Targeting. At the time of this writing, pages with over 5,000 likes are more likely to have the option, but that isn’t always the case. Previously you had some control over who sees your posts by clicking on the Public button beneath your post. This feature is now expanded with Enhanced Page Post Targeting. The previous targeting allowed you to select a language or a location.
Not too many options in the previous targeting. Now you can target your posts by a wider range of options including: So far, Facebook has not added precise interests or other types of targeting that are available in Facebook Ads. If you have enhanced targeting, you will see a cross-hairs icon. 5 Simple Metrics to Track Your Social Media Efforts. Are you looking for simple, straightforward metrics to measure the impact of your social media efforts? Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, . While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success. Here are five simple metrics to find out whether your social media effort is paying dividends. #1: Examine Referring Traffic Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.
Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Quick Tip: For Twitter referrals, search both Twitter and t.co, which is the built-in Twitter link shortener. #2: Review the Quality and Relevance of Content. Facebook Promotions: Know the Rules. Running contests on Facebook is a major source of confusion amongst Facebook Page owners. Facebook terms are a little unclear and many Businesses have no clue at all about the rules they need to follow.
By breaking Facebook Terms, you run the risk of having Facebook shut down your Business Page. Make sure you’re familiar with all the rules. Done right, running promotions and contests on Facebook can be a great way to gain fans and increase visibility for your business. Nearly 40% of Facebook users who become fans do so to receive discounts and promotions ( Here’s what you need to know about Facebook Promotions and Contests: You MUST administer ALL contests, promotions, and sweepstakes on Facebook using a third-party application and never use the Facebook platform such as your Page wall, the Events app, Groups or any other Facebook functionality to run your promotion. In addition to Facebook’s own terms, your promotion also needs to follow local laws. Wildfire. How to Ensure Your Facebook Contests Attract Genuine Fans. Are you thinking of running a contest on Facebook? Have you run a contest and had little success with retaining fans past the award date?
One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the cheaters and faux fans who are only interested in material gain. In this article you’ll discover five tips to help ensure that your contests attract genuine fans. #1: Award Appropriate Prizes Don’t offer attractive prizes that have nothing to do with your brand. Everyone wants an iPad—not just your potential customers. A free vacation will not just attract fans who are interested in your beauty products, but pretty much anyone who sees the contest. An appropriate award deflects the prize-hunters who hide your posts or unlike your Page as soon as the prizes have been awarded. Offer a prize that interests your current or future customers. When you choose the right prize, you safeguard against attracting opportunists and cheaters.
Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign. Between the IPO, debate around GM's ad performance, and Zuckerberg's recent marriage, there's been a lot of controversy -- or at least chatter -- around Facebook of late. As we look across the digital landscape, however, we still get a lot of questions regarding Facebook ads and how to set them up, especially with the recent changes within the user interface. This post is not to debate the efficiency of Facebook ads (I did that last week), but rather to show new users how to set up Facebook ads, and current users how to improve their existing ad campaigns by highlighting some of the nuances in the setup process.
Let's get started. Step 1 - Create an Ad. When logged in to Facebook, look at the top right hand corner of your browser. Step 2 - Select What to Advertise. Step 3 - Set Up the Ads. Step 4 - Target by Geography. Step 5 - Target by Age and Gender. Step 6 - Target Your Ad to Precise Interests. Step 7 - Define Precise Interests. Step 8 - Or, Use Broad Categories. How to Set Up a Facebook Page for Business. Have you decided that it’s time to create a Facebook Page for your business? Wondering exactly how to get your Page started the right way? Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page.
But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today. To set up your Facebook Page, just follow these steps: #1: Log into Facebook If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations). Either login to your personal account, or create a new personal account from Facebook.com.
Once you have logged into your personal account, we are going to create your Business Page. . #4: Add Your Profile Picture.