How to Optimize 7 Popular Social Media Profiles for SEO. If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions. You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.
Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles. While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Quick and Dirty Onsite SEO 101 But what if you don’t care about the SEO? Google+ Profiles. Branding: How It Works in the Social Media Age [INFOGRAPHIC] Branding and social media — they seem to go together so well, yet they're both widely misunderstood.
While social media can serve as a gigantic megaphone for your brand, social media tools such as Facebook and Twitter can also give a company a golden opportunity to shoot itself in the figurative foot. Sears' PHD Of Social Media Explains How Brands Can Create Orbits To Pull In Customers. The Top Five Social Media Mistakes. Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into. No matter how you slice it, reaching out, connecting and having conversations with customers online costs a business owner time and money. Could your social-media efforts be yielding better results? Here's a list of the biggest mistakes I've seen business owners make with social media and how to avoid them. 1.
When you go online and post in a status update area, do not just talk at people; speak with them. Related: 20 Ways to Make the Most of Your Social Media Marketing Also, take a few minutes to stop by the "neighborhood" of each social site that you frequent and say hello, find out what your neighbors are up to and post a quick reply. 2. 3. 4. Too many entrepreneurs do what I call panic posting -- just posting for the sake of posting and sharing ideas that do not highlight their overall brand image. Related: 10 Laws of Social Media Marketing 5. Who Are You Writing For? SEO Copywriting vs. Social Media Writing. We often think of SEO copywriting and social media writing as two separate ways of creating online content, each requiring a different skill set.
But are they? Social media and SEO are becoming more closely related, so your writing techniques should reflect this shift towards a hybrid "social-SEO" writing strategy. SEO Copywriting Keyword-based copywriting for search engines requires you to constantly consider how your content is being "read" by Google and other search engines. Even so, incorporating the keywords you want to rank for should not take away from the quality content that you should have on your page. The key is to find a balance between writing for consumers and making the page SEO-friendly. The title of your content page or blog post is the first thing to consider, both to optimize your page and attract readers.
Encourage action in your headline to create a sense of urgency so your readers will click on it to read more. Writing for Social Media Related: 7 Social Media Marketing Links You Can Use. Social Media Marketing: How to Set Priorities. "How do you do it all? " I'm sure I'm not the only entrepreneur who hears this question. But most often, the people asking me this question are referring to juggling the social media merry-go-round. I am, after all, also the author of a book touting the use of Twitter for "an hour a day"–but if I were to apply this same formula to every social media platform, how would I find time for anything else? If you feel pressure to jump on this social media bandwagon, but are also overwhelmed by technology and time, let me fess up to some truths of how I manage "it all.
" Maybe it will help put your mind at ease. 1. I've been in this business a long time. So while I'm not saying you should ignore social media, let me also say this: You have to make running your business your priority. 2. To say that there are a lot of social media networks is an obvious understatement. As a business owner, some may hold more appeal to you than others. What are your preferences?
3. This one is a tough one. 4. 5. The ROI of Social Media | A motion graphic by MDG Advertising. 20 Tips to Avoid Being a Social Brand Gone Wrong. Online Social Brands Gone Bad. We’ve all seen them. The question is… are you one of them? Did you know it takes at minimum 6-7 brand impressions before someone will remember your brand? Every brand impression counts. What brand impressions are you leaving with your audience? How many websites, blogs, landing pages, videos, Facebook pages, Twitter backgrounds, avatars have you seen that make you want to cringe? Where do brands go wrong?
We work with businesses large and small and I can tell you this happens to businesses of all sizes. Help me help you! There is an old saying “help me, help you.” 20 Tips To Rock Your Online Social Brand Starting Now! 1. 2. 3. 4. Pick your 3 top audiences. Pick their top 3 pain points in life or business. Identify 3 ways you can help each of them Map your services to each of the 3 audiences and their needs Map your brand, service and value proposition messages to each of the 3 audiences and needs. 5. 6. Does it speak in a language your audience can understand. 7.