How Likeability Impacts Marketing Success. Do you care about being liked at work? Do you think likeability should even play a role in business decisions? If you’re struggling to answer these questions, you might be confusing ‘likeability’ with being considered ‘nice.’ The two are not the same thing. In his latest book, Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action, Rohit Bhargava explains that likeability has nothing to do with being nice, and everything to do with being believable.
Having sat through hundreds of pitch meetings, I can tell you one thing for sure… unlikeable entrepreneurs never get funded. ~ Guy Kawasaki The Jobs Paradox Steve Jobs was clearly a visionary with a brilliant mind. When Nike CEO Mark Parker was asked about the best advice he ever received, he recalls Jobs telling him some months before he died: Nike makes some of the best products in the world—products that you lust after. Author’s Purpose Rohit Bhargava, author of Likeonomics. What to Expect #1: Truth. 7 Content Marketing Links Worth Reading. How to Master Content Marketing In a Month. Do you want to attract a steady stream of new customers? Are you looking to create better content, but you need fresh ideas? A lot of marketers are still unclear about what content marketing means.
This article will explore the benefits of content marketing and preview an exciting new opportunity from Social Media Examiner to help take your content marketing to the next level. Smart Content, Big Rewards: An Example Today, businesses of all sizes are using content marketing to slay the competition, attract large followings of loyal customers and explode their business’ growth. But when tiny Magnolia Hi-Fi started using content, the Internet wasn’t even around. Magnolia used content marketing to grow from a small audio store to an $87 million brand. Back then, they had just transitioned from a neighborhood greeting card and photography store to an audio specialty store. The plan was to give prospective buyers something to focus on other than price – content. Here’s a question for you.
InShare230. 27 Time-Saving Tools and Tricks to Be a More Productive Marketer. Today’s marketers are increasingly strapped for time. We live in a world where inboxes buzz at 11pm and “busy” is the most common response to “How are you?” If this sounds familiar, you’re probably faced with a conundrum: You can’t get in any earlier. You can’t stay much later. And sleeping any less would qualify you for full-on zombie citizenship. So what can you do to become more efficient in the time that you do have? To reclaim precious minutes and hours in your schedule, you’re going to need a few good strategies, a collection of tools, and a liberal policy on office coffee consumption. Strategies to Speed You Up So often, efficiency comes down to focus. Timeboxing If I let them, single blog posts could take me a full day to complete. Timeboxing adds focus and urgency that helps you move more quickly through your work. 1) Allow yourself a concrete period of time for each task -- for example, 2 hours to research and write a blog post. 3) Here’s the hard part.
Email Quarantine Windows/PC. 25 Clever Ways to Grow Your Email Marketing List. I have some bad news: Your email marketing database degrades by about 22.5% every year. Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right. (But not by purchasing email lists -- learn why you should never buy an email list in this post.) Download our free guide to email marketing here for more email list-building and optimization tips.
If you're not working on building your email list already, or you've run out of ideas to do so, here are 25 simple ways to grow that email list. Using Email 1) Create remarkable email content. 3) Promote an online contest, like a free giveaway, and have entrants sign up or submit using their email address.
With New Content Using Social Media.