8 Ways to Drive Traffic to Your Site With Google+ Would you like to drive more traffic to your website? With new enhancements from Google+, you can more easily accomplish just that! One of the biggest changes recently rolled out by Google might even be called a seismic shift in search. Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. Part of what they’ve learned is that people want to see results based on their own personal history and social profile. Google’s Search, Plus Your World Google search is still search, but now they are tailoring a person’s search to include results based on their social media profile. In short, Google is now including Google+ updates and people’s +1s (“+1″ is Google’s version of Facebook’s “like”) in Google search.
Powerful Social Proof for Businesses #1: Use “Their” Keywords, Not Just Yours. 8 New Google+ Changes and How They Impact Your Business. Have you heard about all of the recent changes on Google+? Google+ is always evolving and recently made some big changes to help create a simpler, more beautiful Google+ . And these changes can have an impact on how you use Google+ for business . So here’s everything you need to know . #1: Header Image and Profile Photo Changes Google+ changed the page layouts to allow more space for your photo strip. And your profile image is in a prominent spot on the top right. The new Google+ page layout with larger header. You can choose whether you’d like to continue to feature five photos at the top of your page or select one main cover image (like Facebook). You’ll then get the option to have one panoramic cover photo or five small scrapbook photos.
Select a header template for your page. If you choose to have one header photo, make sure the cover image is 940 pixels x 180 pixels. Also pay attention to how your profile photo looks in the new layout . The Social Media Examiner Google+ Page. HootSuite : 6 Google+ Tips for Businesses. Has your business set up a Google+ page? Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates. According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users. It took Twitter almost five years to grow to the same size. There’s No Leap of Faith With Google+ You already know Google is important to your business. If Google is sending you the majority of your traffic, doesn’t it make sense to figure out how to help them send you more?
It’s like Facebook: On Facebook, people can “like” your business. Your customers can share your business' updates with the people most likely to become customers. And if they’re using Google+ in the Chrome browser, they can have an extension like “Replies and More for Google+,” which lets them share posts with their Facebook friends and Twitter followers at the same time they’re sharing on Google+. Six Google+ Business Page Tips. 5 Top Google+ Tools and Apps for Marketing Pros. Are you looking for Google+ apps and resources to enhance your marketing? This article reveals five categories of tools and apps you can employ to greatly enhance your Google+ experience.
Check this out: Thirty-six percent of brands on Google+ have seen a 100% increase in circle size in less than 3 months, according to a recent study by Simply Measured. This is a stunning metric when one considers that there’s no Google+ advertising platform to fuel campaigns. Brands are forced to use great content to engage and can’t “pay to play” by using sponsored stories or other advertising gimmicks. A Bad Workman Blames His Tools With this spike in activity, developers are scrambling to create tools to help businesses of all sizes manage, integrate and promote their Google+ communities.
This new frontier is a bit rocky as the needs driving Google+ management are still taking shape. Once you’ve got your roadmap, I hope a few of the tools below will help you on your journey. #1: Google+ Widgets inShare733. 4 Ways to Improve Your Google+ Engagement. Are you looking for better engagement on Google+? Google+ has a unique culture and set of capabilities that set it apart from other social networks. Here are four tips that have helped me build engagement and expand business networking. #1: Follow Active People Relevant to Your Business Wherever you invest time online, have a target audience or connection with people who could be interested in your product or service, which will eventually lead to sales.
Now, finding these people can be a bit of a challenge, but search makes your job a lot easier. The search on Google+ has multiple options to choose from. When you type a keyword in the search box at the top of the site, you’re first presented with a real-time updating stream. To find people based around that topic, simply select “People or Pages,” and the results will be all people or pages that have the keyword in their profile. Finding relevant people is just a few clicks away. RealEstate.com is following people relevant to their business. How To Connect Google+ To Twitter Using Hootsuite. How To Connect Google+ To Twitter Using Hootsuite. Google Fires Back at Twitter: You Took Yourself Out of Search. Will Google+ Replace Facebook As The King Of Social Media? [Infographic]
Nothing is forever and the rise of Google plus begs the question “When will Facebook be dethroned? ” MySpace lasted 5 years as the king of social networks until 2007 after launching in 2002. Smart business heads such as Rupert Murdoch paid over a half a billion dollars on the the continuing success of MySpace and its longevity. We now know that that business decision ended in tears, with MySpace being sold in 2011 for less than $40 million, as its user base continued to decline. Facebook is not taking the private sale route but is going public this year with a market valuation estimated at $100 billion. Google had attempted in the past to create a social media network as it knew that social networks were the future.
It launched Google “Buzz” and Google “Wave” both of which were dismal failures. Stickiness is a term that is used to describe the amount of time users spend on a platform engaged and using its features and functions. Time Spent on Facebook In May, 2011 Americans spent.