26 Tips to Enhance Your Social Media Profiles. When did you last revisit your social profile on Twitter or Facebook? Do you want to maximize the impact of your social networking efforts? Basic housekeeping tasks are necessary for maintaining complete and engaging profiles. Update your social network profiles. Image source: iStockPhoto. In this article, you’ll find 26 tips, an A-Z guide, with recommendations to help you get the most of your social network profiles. #1: Adhere to Image Sizing Requirements on Social Networks If your customer arrives on your Facebook Page and sees your profile picture as either too small for the space or out of focus, there’s a good chance they’ll develop a quick impression. Here’s a helpful cheat sheet with dimensions for image sizes on Facebook, Twitter, Google+ and more.
. #2: Beef Up Your Site With Multiple Social Share Buttons We don’t always have the benefit of knowing our customers’ preferences for sharing content. Make it easy for customers to share your content where and how they want. Way Over to You. Can’t Buy Me Love: the social engagement protocol. How to Improve Your Social Media Calls to Action. Is your audience responding to your social activities? Have you integrated the right calls to action into your social media strategy? A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want. #1: Determine What You Want Prospects to Do Your call to action should encourage readers to engage with you further. You’ll want to break the activity into smaller steps that make sense to your audience.
Make readers an offer they want. . #2: Create a Great Hook You’ll need to answer the question, “What’s in it for me?” And your request must make sense to them. So you’ll want to assess the tradeoff prospects are willing to make. On social media platforms, participants tend to follow a 90% view, 9% share and 1% create. Skip the promotion.
Text. The Marketer's Guide to Proper Social Media Etiquette. As a savvy inbound marketer, you're already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach ... you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff? While social media etiquette might sound like a stuffy practice, this is really just about having good social manners online. How you conduct yourself on your social channels, thinking about how your behavior affects your fans and followers, that kind of thing. Twitter Etiquette Don’t automatically direct message people that follow you. Your followers are smart and already interested in you enough to follow you on Twitter, right?
Tip: If you want to connect with people that follow you, do so by sending them a relevant, engaging tweet to start off a real conversation. Don’t over-hashtag your tweet. Don’t hijack another company's hashtag. Don’t use tricks or bots to get more followers. Don’t only spew your own stuff.
WAYs TO Social Media. 72 Fascinating Social Media Marketing Facts and Statistics for 2012. Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And their competition. Which brings us to this post. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking 1. 2. 3. 4. 5. 6. 7. 8. 9.
User Experience Want more registrations on your website? 10. 86% of people say they are bothered by the need to create new accounts at websites. Lead Nurturing 13. 14. Facebook 15. 16. 18. 20. 21. Twitter 23. 27. Evolve or Dissolve ~ Social Networking Strategies THAT WORK! 5 Social Media Management Tools You Should Consider. Have your social media activities spiraled out of control? Are you looking for tools to simplify the management of your social media marketing? Would you like better insight into your audience or the ability to compare your social activities against the competition? These are some of the capabilities you’ll discover in the five social media management tools listed below. In this article I reveal five social management tools that just might make your life a bit easier. Check out what they have to offer and see if they are a good fit for your business needs. #1: Sprout Social Helps You Engage Followers and Respond in Real Time One of the best things about Sprout Social is the user interface.
Sprout Social gives you the information you need in an easy-to-read graphic format. Another important aspect of Sprout Social is the Smart Inbox. Sprout Social offers different tabs for you to respond to messages. Use Sprout Social’s Twitter Comparison Tool to compare yourself with others. What do you think?
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