34 Social Media Truths in a Nut Shell. As my loyal blog readers know, I have been working on a series over the past year titled “35 Social Media Truths.” The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it has served as a foundation for much discussion.
I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content. The return on investment (ROI) on doing such has been high and something I will do again. Below I share a few of the statistics and approach I took on the project and leveraging of one slide deck to help meet business goals for a year. As I bring the series to a close to work on the next similar segment I want to share all 34 of the social media truths as originally written. The marketing nut community and loyal followers will probably see many familiar quotes and concepts. This post includes the following: Approach: 7 Tips for Creating Posts That Will Spread on Social Media. Last week, I wrote about the process of how I create a blog post from idea to promotion. Today, we’re going to focus in on what it takes for a post to achieve one specific goal: getting lots of shares on social media. If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. 1.
Write something that everyone can follow. Your first goal in creating a post that has the potential to go viral on social media is to make the content easily consumable by the largest audience possible. This means you need to cater to beginners, intermediate, and advanced level readers in your industry – all in the same post! If your post is a tutorial, for example, you need to write it in a way that someone new to the process could get started easily with your directions while also including tips and tricks that people who are familiar with the process might not have learned yet. 2. 3. 4.
Someecards / Pinterest. Sideways Scene: 'Transformers' & 'King Kong' - Fast and Loose Episode 3 - BBC Two. CATCH: starring NE_Bear. Dr. Seuss' 7 social media lessons.