9 Ways to Integrate Email and Social Media Marketing. Are you wondering how to add social media to your email communications?
Email and social media marketing go together like Batman and Robin. They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals. Is Email Dead? In this article I’ll show you how to combine email marketing with your social media efforts. In a recent StrongMail survey, “More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012″ (as reported by MarketingProfs on December 12, 2011). As a guy who lives, breathes, eats and sometimes dreams email marketing, I was thrilled to see email getting some mainstream love. You may be thinking, “Hey, isn’t email dead?” Think again. This blog post and infographic on the value of email by SmarterTools will quickly dispel the “email is dead” myth.
Need one more proof point that email is not dead? Why Does Integration Matter? #4: Provide Incentive. 7 Critical Things Every Lead Nurturing Email Needs to Communicate. We use email as a form of communication.
In fact, email is one of the most common forms of communication marketers rely on. And yet, a lot of the time when we're crafting our marketing emails, we neglect to consider exactly what it is we're communicating, whether it be in terms of the tone we're using, the email's design, or most importantly, the content itself. One type of marketing email that deserves particular attention here is lead nurturing emails. The idea behind lead nurturing is to provide your leads with valuable content that targets their needs and goals in order to guide them through your buying cycle until they are sales-ready. These leads are people in your marketing database who you already have some information about, most likely collected from a lead-capture form that they filled out. Let’s take a look at how your lead nurturing emails should aim to communicate with your leads. 1) You know something about them. 3) You have something valuable to offer them. 9 Critical Components for Optimized Marketing Emails.
As a marketer, email marketing should be one of your favorite tools.
Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) Also be used as a channel for generating leads. But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. This is why, as email marketers, we’re all but obsessed with our open rates and clickthrough rates -- because increasing those metrics gives us more opportunities to convert our readers into leads. So how do you create that perfect email? 1) Subject Line Why It’s Important: You need to grab the reader’s attention.
How to Optimize: First, your subject line should be relevant to your audience. Another tip for optimizing your subject lines is to personalize them. Finally, when writing strong subject lines, use actionable language, like “join us,” “download,” “get your free,” etc. 2) Sender Name 5) Image.