4 Tips to Evangelize Your Brand on Facebook. Are you looking to stand out on Facebook? Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised. She saw one of her company’s door designs in a photo post from home superstore Lowe’s. Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes.
The winner of the Lowe's Ugly Door Sweepstakes. “They call that ugly?” She thought. “That’s odd, because it’s one of our best sellers.” Crestview is a small door manufacturer specializing in mid-century modern architecture. Due to a savvy Facebook strategy that plays to its strengths, Crestview was perfectly poised to take advantage of the opportunity to play David to Lowe’s Goliath, and increased its reach more than four-fold over the course of the week in the process. Organization: Crestview Doors Social Media Handles & Stats: Website: Crestview DoorsFacebook — 4,795 fansTwitter — 1,021 followersYouTube — 28,788 viewsFlickr Highlights: Evans responded with a succinct post in reply: 22 Inspiring Examples of Facebook Page Designs. The standard landing tab for your Facebook page is the wall. It’s often covered with random discussions and there’s no clear call to action.
To get your audience engaged give them a little more than just a generic wall. How to get people to like you? I have selected the pages where new visitors are directed to somewhere else than wall. Here are 22 examples of what you can do with your Facebook page’s landing tab. Kit Kat Victoria’s Secret Gary Vaynerchuk Toyota USA Sony Football. 8 Businesses That Nail Social Media Brand Consistency. Most inbound marketers aren't using just one social network. They're using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora ... probably some others I haven't even heard of yet ... are all more or less the norm for most marketers. With all of the social media platforms available to us, however, it also becomes more and more difficult to present a cohesive message across all the channels.
One thing that we’ve noticed -- and struggled with ourselves -- is that the experience from one social network to another can feel really disjointed. So, we’ve put together a list of companies that have been doing an amazing job at maintaining a consistent brand experience on all of their social networks. Google Even though they’ve got a social network of their very own, Google still makes sure that it has a properly branded presence on other social media sites. Facebook Twitter LinkedIn Google+ Target It's hard not to recognize the vibrant reds and cute puppies.
Etsy. The World’s 10 Most Popular Company Facebook Pages. Facebook pages work best if you are a major retail B2C brand or company. In this list I have not included musicians, entertainers, actors & actressess or movies which we covered in the last post the “The World’s 20 Most Popular Facebook Pages“. Like Twitter the top ranked on Facebook are celebrities who attract passionate fans to their sites.
Here we look at the Top 10 Global companies or brands that are not a rock star, movie star or a musician. Starbucks has pursued a focused social media and digital marketing strategy including making broadband wireless free in its stores and also adding value by providing digital content free. Digital marketing as a percentage of marketing spend including social media is growing much faster than traditional marketing. You will notice that Facebook is often used for promoting competitions as Starbucks, Skittles and Converse display on their pages below. 1. 2.
TwitterMySpaceYouTubeFlickr in its Facebook page right near the top. 3. 4. 5. 6. 7. Facebook for Business: 10 Tips to Rock Your Brand! It’s not news that the noise on the social platforms is getting louder. It’s becoming harder to stand out from the crowd. Many Facebook pages are finding themselves at a social table for one with little conversation going on despite all those “likes” they begged for in the early days.
Quality over Quantity! Anyone who follows me knows that ever since I hopped on Facebook for business I have been preachin’ that it is not about the likes. It’s not the number of likes that will grow your business. It’s the quality of those likes, why they liked your page in the first place and most importantly what happens after the like. Imperfect Perfection So the next question many ask me is “then how do I stand out from the crowd? Many think that it’s going to cost them an arm, leg and their Q3 budget to develop an online brand strategy that rocks.
Remember when it comes to marketing and branding, there is no such thing as “perfection.” 5 Essential Attributes of Rockin’ Brands: 1. 2. 3. 4. 5. 1. 2. 3. 4.