The Tell IT Media Daily. PR/Social Media Predictions: Who Got it Right? 30 Social Media Predictions for 2012 From the Pros. How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009. To give you a glimpse of what we can expect in the next 12 months, we decided to tap their knowledge and expertise. Here are their predictions of where social media is headed in the next 12 months. #1: Businesses consolidate social media activities Michael Stelzner @mike_stelzner As the social media landscape becomes more crowded in 2012, businesses will pick their battles and dig in. The old mantra of “be everywhere” will quickly be replaced with “be where it matters to our business.” The major four players have all gone through massive changes in preparation for the battle for users.
Have you picked your battle? Michael Stelzner, founder and CEO of Social Media Examiner. Jay Baer @JayBaer Now is the time. What 2012 Holds for Social Media. We’ve already taken a detailed look at how outsourcing of social media could increase in 2012, but how else is the industry set to change in the coming year? There’s a lot to be expected in 2012, from Facebook’s impending and much-anticipated IPO, to seeing how the Google+ and Facebook rivalry will finally play out.
With the three heavy hitters – Facebook, Twitter and Google+ – taking up most of the social media space, it’s hard to imagine a new company coming into the picture and taking people’s attention away from existing services. Instead, we’ll probably continue to see services that plug into the existing environment, like Flipboard and its many competitors, which have capitalized on how social media has become a tool for the curation of current events and news. At the same time, new networks, like Path, have seen impressive growth rates, and with its focus on the mobile experience, 2012 may have a lot of good things in store for the unexpected service, but will it last? New Year’s Resolutions: 5 Social Media Mistakes To Avoid. 5 New Year's Resolutions for the Social Media Professional. Do you work in social media? Then at least one of these New Year's Resolutions should be on your list; commit to making these changes in 2012! To be in the social media industry means staying on your toes, set small goals that will lead to big changes.
I Will Stop Automating Tell yourself that you will make it personal this year and stop automating. There is nothing wrong with connecting your social network accounts so that one post goes to all; I mean we are only human! I Will Use More VideoAs social media professionals, we understand the power of YouTube, now is the time to finally start leveraging this tool. Over 3 billion videos are viewed a day. Start a podcast or a YouTube channel with your own professional content. I Will Push Mobile The hottest holiday gifts for 2011 were smartphones, tablets and e-readers. Your mobile site should look and function as closely as your website to ensure that you are making those mobile connections.
I Will Monitor my Social Footprint I will be a Person! 21 Social Media Marketing Trends for 2012. We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand. This is our third annual presentation about what to expect in social media marketing in the coming year. We are getting pretty good at this. Here are the 21 social media trends you should watch out for in 2012: 1. Social media is going to be integral part of everything we do when promoting our business. 2. Brands start large scale integration of social media content into their digital properties. 3. The integration of social media will lead to people reporting their problems in their channel of choice. 4.
Social data will be added to the CRM systems to find trends in sentiment and indivitual preferences of customers. 5. Social media integration will allow customers to get real user opinions before making purchase decisions. 6. 7. Most companies will increase their social media budgets. 8. 9. 10. 11. 12.