Identity Designed. Untitled. Southern California Ad Agency’s Portfolio – BXC. Whack-a-Fee, Bingo Credit, Praise Singer, More… Here’s a creative showcase of financial marketing materials from banks and credit unions around the world — 13 projects and dozens of photos and illustrations. You can click on most images to view larger. Enjoy! USAA – Lifestage Guides This series of financial education guides for USAA from the Cartis Group are both beautiful and brilliant. First Direct – Microsoft Surface “Mortgage Offsetting” HSBC’s First Direct in the U.K. uses Microsoft Surface technology to explain the benefits of “mortgage offsetting.”
Pinnacle Bank – Brand Ads These three ads for Nebraska’s Pinnacle Bank were written by freelance advertising copywriter Holly Menges. Langley FCU – “Whack-a-Fee” Presumably inspired by the new arcade sensation, “Whack-a-Banker,” this game is so easy, you might think it’s a little stupid. Nevada Federal Credit Union – “We Don’t Suck” Cetelem – “Bingo Credit” Cetelem, a unit of BNP Paribas Bank, parodies reckless creditors in a series of ads featuring the fictional-yet-funny “Bingo Credit.”