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I’ve been trying out Sprout Social for a couple of weeks in an attempt to try and be a bit more organised with running the social media side of this site. It’s an online application which allows you to monitor and manage engagement via Twitter, Facebook and Linkedin (plus Gowalla and FourSquare in the Business version). The application features a built in messaging client for posting updates and replies across the different platforms.
Adam Kleinberg is co-founder and CEO at Traction , an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction's LinkedIn page and free toolkit . Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog .
As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn't quite been mastered by most companies. Analyst Jeremiah Owyang and Founder Charlene Li of digital strategy consulting firm Altimeter Group, released a report on Thursday about "How Corporations Should Prioritize Social Business Budgets." In short, the report concludes that budgets should be based on the maturity level of a corporation's social business programs. Altimeter interviewed 140 corporate social strategists to create a standard for categorizing programs into novice, intermediate and advanced maturity levels.
The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup . He also authors the top 20 startup blog Software By Rob , that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties.
The new Facebook Pages are finally here, but what does it mean for brands that have struggled to make Pages a business tool on a personal network? The first thing you'll notice is that Facebook Pages are once again made to look like Facebook Profiles. You have little differentiation anymore between the publicly viewable, often more commercial page, and an individual's private profile.
Marketing / Socio / Trends
Over the years, I’ve written extensively about the need to extend opportunities in social media beyond marketing and customer service to set the stage for the social business. I believe that the impact lies beyond the socialization of business; it introduces us to a genre of an adaptive business, an entity that can earn relevance now and over time by listening, engaging, and learning. In October 2009, I worked with JESS3 to visualize corporate transparency and authenticity for the release of Engage . In the process, I realized that those two words, transparent and authentic, didn’t carry tangible business value to leaders and decision makers.