Personal Branding Tips
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You are here: Home / Misc / Business / Top 10 Free Tools To Monitor Your Online Reputation With the explosion of Consumer Generated Media (CGM), ongoing monitoring of your personal or professional reputation has become a must. Consumer Generated Media consists largely of social networking websites; blogs; photo, audio and video sharing sites; discussion boards; and any other website that allows users to share their experience, opinion and knowledge. Facebook, Twitter, BlogSpot, WordPress… people update and write about anything, anywhere, anytime. In fact, they might be writing about you .
Once you’ve designed your personal brand and have a personal brand name , use this handy list of suggestions to implement your personal branding strategy. General purpose Show your expertise as much as possible. Publicize your brand-related successes and achievements. Make yourself easy to contact for thoughts and questions via email, Twitter, Skype, internet messaging , etc. Help other people in your industry such as bloggers, Twitterers, colleagues, advice seekers, etc.
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success , an award winning blogger at Personal Branding Blog , a national speaker and consultant on branding and a BusinessWeek columnist. There have been countless incidents in which professionals have lost their jobs , been evicted , or even been arrested for things they've done on social networks. There has never been a more important time to discuss the many ways you can sabotage your personal brand, and how you can prevent these mistakes before it's too late. A new report by Microsoft states that 64% of HR managers think it is appropriate to look at online profiles of candidates and 41% have rejected people as a result. Your online presence — which may consist of both content that you provide (on your LinkedIn profile for instance), as well as what's written about you by people you may or may not know — is slowly becoming part of the formal recruitment process.
Do you have a plan on how to leverage the social media trend in order to achieve your career objectives? Are you taking part in the online conversations that are happening on the topics that are important to you and the development of your career? Or are you on the sidelines when it comes to participating in online communities, social networks, etc? If you are not part of the conversations that are important to your career, you can’t learn from those conversations. Nor can you influence those conversations.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog . In the past few years personal branding has been discussed exhaustively throughout the Net. The difference between today and over ten years ago when it was first mentioned by Tom Peters, is the rise of social technologies that have made branding not only more personal, but within reach. From the corporate brand (BMW), to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman), branding is a critical component to a customer’s purchasing decision. These days, customer complaints and opinions are online and viewable through a simple search, on either Google or through social networks. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom.
Gary Vaynerchuk could tell you that his personal brand is worth millions, but he’s modest. My friend and PodCamp co-founder, Christopher S. Penn , often refers to branding by ZeFrank’s definition: “an emotional aftertaste.” ( See the The Show with ZeFrank episode here.) I have some thoughts on how one might develop a strong personal brand online, and what you might do with one, once you build it.
What’s the best job you could land as your first foray into the working world once you’re out of college? The answer isn’t the coveted paid internship at Google. It isn’t investment banking on Wall Street, although you may be tempted when the sequel returns Gordon Gecko to the big screen. And, avoid “consulting” since consultants don’t actually do anything.
The line between online security and reputation is blurring. ReputationDefender is a new kind of online security startup that helps you monitor your reputation on the Web and take actions to make sure that when someone Googles you they see you in the best possible light. Last year, ReputationDefender raised $8.65 million from Bessemer Venture Partners and Kleiner Perkins, which it is announcing today. The round came in two tranches, with $4 million form Bessemer in May, 2009 and another $4.65 million from Kleiner in August, 2009, with Bessemer participating again. David Cowan of Bessemer and Ted Schlein of Kleiner now have board seats, along with angel investor Mike Maples who led the Series A in 2008.
Mike Arrington has a timely post up today titled Reputation Is Dead: It's Time To Overlook Our Indiscretions . He says: Trying to control, or even manage, your online reputation is becoming increasingly difficult. And much like the fight by big labels against the illegal sharing of music, it will soon become pointless to even try. It's a good post and a really good discussion to be having right now. Go read the post .
After 15 years of covering Web startups, it’s not often that one strikes a chord in this jaded journalist’s heart. But one new Silicon Valley company strikes me as not just timely, but necessary. It’s called Unvarnished, and it aims to collect reviews about people. This has caused predictable alarm among people who have reason to worry about their reputations. Michael Arrington hinted at the existence of the startup Sunday, calling it a “Yelp for people.” He argued that “reputation is dead” and that anything anyone might have to say about anyone else amounted to nothing more than youthful indiscretions or the gripings of disgruntled employees.
It’s great having a few tricks up your sleeve to boost your writing speed. (Especially tricks that can “flip your switch” when writing from scratch.) Can music “flip your switch”? Music is one of those things we don’t pay much attention to—unless we have to. That is, we don’t pay much attention until we want to hear a specific piece; then it becomes important to us. I recently wondered if music could improve one's writing.
I was inspired by my friend Chris Penn’s “11 Little Secrets” post this morning to come up with my own list here and encourage you all to do the same on your own blogs. It’s always interesting to see what makes people tick, especially if their little secrets can be helpful to someone else. The model is simple. To quote Chris: We strive desperately to look for the next big thing, the next big secret, the magic wand that will make everything better.
In our first post on SEO and Branding , we explored how the competing demands of search engine optimization (SEO) and brand strategy can make decisions like naming rather difficult. Here is the basic problem: core branding principles tell us that when naming a company or product, go unique or go home. But some basic mechanics of search engine optimization – having key words in your domain name, content, and incoming links – favour the plain English approach. On other words, a rose by any other name might smell as sweet but would be impossible to find on Google.
In case you missed it, here is the excellent segment from this week’s Today Show highlighting Alpha Mom’s Isabel Kalman , Blog with Integrity founder Susan Getgood and Momma Said’s Jen Singer on the topic of momblogging, controversy and trolls. Mom Bloggers have been in the media a lot lately, with articles in mainstream media publications from the New York Times to the Detroit Free press stirring controversy and bloggers signing deals with major motion picture companies . It’s not surprising given the jaw dropping statistic that over 23 million women check in regularly on mom blogs. Bottom line: mom blogs are not just a passing phase, they are a mainstream media movement, with all the problems controversies and issues typical. Isabel and Susan do a good job highlighting that the support and empathy that exists within this very same community is far more remarkable and noteworthy.
Apart from my rather hectic return North on Friday (which you can read about on Snapshot Chronicles Roadtrip ), BlissDom was absolutely great, and I wish I could have stayed longer. BlissDom and Disclosure As promised, here is a PDF of the complete slide deck from the “You Should Know Better” general session on Friday morning.