Launches Yahoo App. Today we’re releasing the Mashable on Yahoo application , giving you easy access to social media news as you navigate Yahoo. This new application lets Yahoo users easily view Mashable content through Yahoo Pulse , Yahoo Toolbar , Yahoo Homepage and My Yahoo . To add the application, users must first give “permission” to the app, and then install it in each location where it will be used.
The application enables you to easily browse our subject channels, share stories with your network or friends, search Mashable content, browse our job listings and more. You can also add the application to your Yahoo homepage. After adding it to your homepage, you can access the application content through the “Quick View” option, without having to go to your Pulse page. If you’re a user of the Yahoo Toolbar, you can easily check out Mashable.com or get a preview of Mashable’s content with a nice button that lets you quickly access the application.
Mashable HQ – Home. Develop a Strong Personal Brand Online – Part 2. In the first part of my series on how to develop a strong personal brand online, I talked about the human elements of branding, and why you should consider building a strong personal brand. Let’s go into the technology of how this is accomplished. The Technology of Brands My friend and interactive media strategist Adam Broitman calls Google a “reputation management system.” I love it. Essentially, what Google knows is what’s true, as far as the uneducated are concerned. Inbound links from other sources – if someone is linking to your website, you must have information of value, especially if that someone who’s doing the linking is important. That’s what Google cares about, and that’s how a lot of people are searching for you. Start With a Home Base First and foremost, build a site to call your own. The aesthetics of your blog and your blog design are up to you.
But we have to start thinking outside the blog, too. Build a Few Accounts Social Networks to Consider Coming Up Next. Develop a Strong Personal Brand Online Part 1. Gary Vaynerchuk could tell you that his personal brand is worth millions, but he’s modest. My friend and PodCamp co-founder, Christopher S. Penn, often refers to branding by ZeFrank’s definition: “an emotional aftertaste.” ( See the The Show with ZeFrank episode here.) I have some thoughts on how one might develop a strong personal brand online, and what you might do with one, once you build it. It turns out that I have so many thoughts, that I’m going to break this post up into 3.
Why Build a Personal Brand? You might already know the answer to this question. The easiest answer is that you might want to be memorable, and you might want to transfer your real world reputation into the online world. A personal brand gives you the ability to stand out in a sea of similar products. Hints About Brand in General What’s the difference between Coke and Pepsi?
Remember that trying to develop a personal brand involves differentiating in a Coke vs. The Human Side of Brand Photo Credit, Brian Solis. HOW TO: Manage Multiple Social Media Profiles. Start counting the number of social media websites you have a profile with, right now. Out of fingers yet? Facebook, Twitter, Flickr, and YouTube are just the start of it - for people active on social websites, you could have several dozen social media profiles, half of them using a really old picture of you. Heck, some of them probably have inboxes filled with strange messages from some girl named "Leota" who wants you to visit her sexy singles website. While inbox spam and old pictures may not be the end of the world, keeping up a consistent image across the web and keeping your content fresh is vital to good business and strong relationships. Step 1. The first step is to exactly know where you have a social media profile and where you do not.
Tip: Always keep note of other people using your most common username. Step 2. People may disagree with me, but I believe you should sign up for the most popular social networks regardless of whether you are going to use them all. Step 3. 9 Killer Tips for Location-Based Marketing. Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called "lo-so" networks like Foursquare, Loopt, and Gowalla enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that's exciting.
The question any brick-and-mortar business owner should be asking him or herself is no longer "Should I use lo-so networks? " 1. First of all, you need to understand how the technology works. Item one on your to-do list should be to become familiar with the prevailing platforms. 2. Before you can optimize your business for lo-social networking, you need to step back and determine what you want to accomplish. 3. 4. 5. Raffles (e.g. 6. Letter.ly. The State of Online Word of Mouth Marketing [STATS]
In a session yesterday at Forrester's Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend to think of them "like a stew": tasty, but undefined. He advises thinking about them instead as a "delicious 3-course meal" in which it's important to savor the flavors of each. He outlined a Peer Influence Pyramid that breaks down influencers into three types: Social Broadcasters (at the top), Mass Influencers (middle), and Potential Influencers (bottom of the pyramid).
Social Broadcasters are few in number but great in scale — they are the top bloggers, most well-connected individuals, and have a lot of followers looking to them for news and advice on the latest and greatest. Is It Time to Stop Blogging and Start an Email Newsletter? Mozilla Firefox. Personal branding is a relatively new concept and is thought to have emerged in 1997 after a ground breaking article was published on the Fast Company website by Tom Peters. We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are fast disappearing. The opportunity to stand out as a personal brand without having to know a politician, grey and grizzled powerbrokers or gnarly gatekeepers is now a reality and it is possible to accelerate the time it takes to make it happen.
Firstly what are the key elements and the questions that we need to consider to become a visible and effective personal brand. 1. What makes you different? What is it that makes my product or service does, that makes it different? Here some questions to ask and honestly answer to help you with this task. What makes you distinctive from your competitors? Finally you need to ask a rather brash question ‘What do I want to be famous for?
2. 1. 2. 3. 4. 5. YouTube Starts $5 Million Fund to Finance Original Videos - Advertising Age - Digital.