General Online Branding
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Launches Yahoo App
Today we’re releasing the Mashable on Yahoo application , giving you easy access to social media news as you navigate Yahoo. This new application lets Yahoo users easily view Mashable content through Yahoo Pulse , Yahoo Toolbar , Yahoo Homepage and My Yahoo . To add the application, users must first give “permission” to the app, and then install it in each location where it will be used. The application enables you to easily browse our subject channels, share stories with your network or friends, search Mashable content, browse our job listings and more. You can also add the application to your Yahoo homepage.
10 Step Advanced Guide to Blogging Your Personal Brand « Personal Branding Blog – Dan Schawbel
This is the third post in a series about blogging your personal brand. I’ve written a post for beginners and one for intermediate users. Please review those posts before indulging in this one.10 Step Intermediate Guide to Blogging Your Personal Brand « Personal Branding Blog – Dan Schawbel
November 24, 2008 at 12:29 pm | Posted in Career Development , eBrand , marketing , Personal Branding , social media , Success Strategies | 14 Comments All of your new blog posts should contains links . The links should link to blog posts you’ve created previously, other people’s blogs and additional resources that may support your thesis or commentary. Make sure your blog is setup so that people can advance to the next post and go back to a previous post as well. When you add links, try to highlight a word of phrase that makes sense for the location you’re sending people to .
Develop a Strong Personal Brand Online – Part 2
In the first part of my series on how to develop a strong personal brand online , I talked about the human elements of branding, and why you should consider building a strong personal brand. Let’s go into the technology of how this is accomplished. The Technology of Brands My friend and interactive media strategist Adam Broitman calls Google a “reputation management system.”
Gary Vaynerchuk could tell you that his personal brand is worth millions, but he’s modest. My friend and PodCamp co-founder, Christopher S. Penn , often refers to branding by ZeFrank’s definition: “an emotional aftertaste.” ( See the The Show with ZeFrank episode here.)
Develop a Strong Personal Brand Online Part 1
HOW TO: Manage Multiple Social Media Profiles
Start counting the number of social media websites you have a profile with, right now. Out of fingers yet? Facebook , Twitter , Flickr , and YouTube are just the start of it – for people active on social websites, you could have several dozen social media profiles, half of them using a really old picture of you.
9 Killer Tips for Location-Based Marketing
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.
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If you seek to understand and work with women who are blogging, the place to be is the annual BlogHer Conference. This year it takes place in New York City during the first week of August, and will hit record attendance levels. As of this writing, the online buzz for it is already building, and I expect you will hear much about it from various media outlets in the coming weeks. It will be my third year attending BlogHer, and it has always proved a valuable experience.
Publications Burgeoning Brands 07/28/2010
In a session yesterday at Forrester’s Marketing Forum , Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing. Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend to think of them “like a stew”: tasty, but undefined. He advises thinking about them instead as a “delicious 3-course meal” in which it’s important to savor the flavors of each. He outlined a Peer Influence Pyramid that breaks down influencers into three types: Social Broadcasters (at the top), Mass Influencers (middle), and Potential Influencers (bottom of the pyramid).
The State of Online Word of Mouth Marketing [STATS]
Understanding the medium : “I strongly believed that it was an important medium to understand and that the only way I would really ‘get’ it would be to make a serious commitment to it.” Protecting online identity : “I personally found that if you don’t own your own identity, others are more than happy to hijack it and use it for their own ends.” Intellectual rigor : “I was letting myself get a bit lazy/sloppy in my thinking and I thought that forcing myself to take a public position would force me to hone my positions.” Being taken seriously : “I thought that there was ‘margin’ in the medium… meaning, more people that I cared about read and took blogs seriously per-unit of work/input.”