Reputation Is Dead: It’s Time To Overlook Our Indiscretions. Trying to control, or even manage, your online reputation is becoming increasingly difficult. And much like the fight by big labels against the illegal sharing of music, it will soon become pointless to even try. It’s time we all just give up on the small fights and become more accepting of the indiscretions of our fellow humans. Because the skeletons are coming out of the closet and onto the front porch.
We’ll look back on the good old days when your reputation was really only on the line with eBay via confirmed, actual transactions and LinkedIn, where you can simply reject anyone who leaves bad feedback on your professional life. Today we have quick fire and semi or completely anonymous attacks on people, brands, businesses and just about everything else. And it is becoming increasingly findable on the search engines. That picture of you making out with two guys in college up on Facebook. And it’s about to get a lot worse. We’ve seen services like this in the past. Beneath the Brand | Advertising Jobs, Marketing Jobs, Digital Jo. Greenpeace vs. Nestle: How to make sure your Facebook page doesn. In Part 1 of this post, we did a quick recap of how Greenpeace and hundreds of outraged environmentally-conscious web denizens turned to Nestle’s Facebook wall to air grievances on Friday March 19, and essentially turned the company’s Facebook embassy into a battleground. If you missed it, check out the post (and the comments) here.
Today, we’re going to look at ways that this Social Media management disaster (and PR black eye) could have been handled by Nestle, had their Social Media team (internal or outsourced) been prepared for that kind of crisis. We already covered some of the major points of how to avoid this yesterday (hiring professionals to manage your Social Media outlets, planning for crises, training in crisis management and real-time PR, etc.), so – for the purposes of today’s post – let’s assume that Part 1′s advice was taken to heart and that trained, experienced professionals are now in charge of all of the company’s Social Media properties, including Facebook. 1. 2. 3.
4 Elements of a Successful Business Web Presence. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. What’s the most important piece of your business’s web presence? Your website, of course. Creating a website requires a good deal of thought; it’s important to plan what information you want on the site, what the layout will look like, and how you’ll connect each piece together.
Think of your website as your hub; it’s what people will see when they look for you. Here are four elements of a successful business web presence that can help ensure that your first impression is a good one. Before We Begin Your very first step should be to define the goals of your website. 1. The Website With our goals in mind, we can begin to explore specific elements of a strong website. The homepage will generally be the initial point of contact with your consumers. An “About” page can further reinforce the trust factor. The Blog. Social Strategy Webinar Slides Now Available « Altimeter Group :
Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well. Many people who wanted to attend the webinar weren’t able to because of schedule conflicts. We also received quite a few requests from people for the slides or recording so that they can forward it to colleagues and friends who would benefit from the content. Feel free to forward this information along — we make these resources available as part of an open research process. Please let us know what parts of this information are helpful, and also how we can improve our thinking and recommendations going forward.
To that end, the slides and video recording (of both the slides and audio) are available below. You can also download them from Slideshare.net (for slides) and drop.io (for the recording). SocialTALK. Manage and measure your social media presence. 8 Ways to Manage Up for Social Media Success | Brand Elevation T.