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Trying to control, or even manage, your online reputation is becoming increasingly difficult.
In Part 1 of this post, we did a quick recap of how Greenpeace and hundreds of outraged environmentally-conscious web denizens turned to Nestle’s Facebook wall to air grievances on Friday March 19, and essentially turned the company’s Facebook embassy into a battleground.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.
Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well.