Corporate Branding

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Trying to control, or even manage, your online reputation is becoming increasingly difficult. http://techcrunch.com/2010/03/28/reputation-is-dead-its-time-to-overlook-our-indiscretions/

Reputation Is Dead: It’s Time To Overlook Our Indiscretions

http://thebrandbuilder.wordpress.com/2010/03/24/greenpeace-vs-nestle-how-to-make-sure-your-facebook-page-doesn%e2%80%99t-become-a-pr-trojan-horse-%e2%80%93-part-1/ In Part 1 of this post, we did a quick recap of how Greenpeace and hundreds of outraged environmentally-conscious web denizens turned to Nestle’s Facebook wall to air grievances on Friday March 19, and essentially turned the company’s Facebook embassy into a battleground.

Greenpeace vs. Nestle: How to make sure your Facebook page doesn

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. http://mashable.com/2010/02/10/business-web-presence/

4 Elements of a Successful Business Web Presence

Social Strategy Webinar Slides Now Available « Altimeter Group :

Jeremiah Owyang and I held a webinar entitled “Developing A Social Strategy” that had over 495 participants asking very insightful questions — we had a great time sharing the information and got new ideas on how to develop our thinking as well. http://www.altimetergroup.com/2010/02/socialstrategywebinar.html