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http://techcrunch.com/2010/09/28/toviefor-entertainment-shopping-meets-high-fashion-with-cheap-handbags-galore/ “Entertainment Shopping” is one of the more controversial genres of startups emerging on the web. The basic premise: you pay for a chance to get something at far cheaper than it normally sells for, but there’s a risk that you’ll come away with nothing.

ToVieFor: Entertainment Shopping Meets High Fashion (With Cheap Handbags Galore!)

ToVieFor gives the average shopper that isn’t looking to spend $1,000 on a new bag a chance to snag top-of-the-line fashion goods for much less than full price with its own spin on fashion fire sales.

ToVieFor pitches top-end fashion by turning sales into games

http://venturebeat.com/2010/09/28/toviefor-fashion-sales/