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ToVieFor Pitch. ToVieFor: Entertainment Shopping Meets High Fashion (With Cheap Handbags Galore!) “Entertainment Shopping” is one of the more controversial genres of startups emerging on the web.

ToVieFor: Entertainment Shopping Meets High Fashion (With Cheap Handbags Galore!)

The basic premise: you pay for a chance to get something at far cheaper than it normally sells for, but there’s a risk that you’ll come away with nothing. It’s part gambling, part bargain hunting and it’s proved to be very popular, with sites like Swoopo leading the charge and other sites bringing the model to hotels and other verticals. And today, TechCrunch Disrupt Finalist ToVieFor is bringing entertainment shopping to a new market: high fashion.

If you like Gilt Groupe (a site that offers high-fashion items in fire-sales), this should be right up your alley. Log onto the site, and you’ll see an array of high-end handbags and accessories being sold off at a potentially steep discount. ToVieFor. ToVieFor pitches top-end fashion by turning sales into games. ToVieFor gives the average shopper that isn’t looking to spend $1,000 on a new bag a chance to snag top-of-the-line fashion goods for much less than full price with its own spin on fashion fire sales.

ToVieFor pitches top-end fashion by turning sales into games

The shopping network announced it is launching its site at TechCrunch Disrupt in San Francisco today. The site is looking to take high-end fashion products from the likes of Louis Vuitton and make them accessible to both savvy customers and those hesitant to shell out a lot of cash for a single product. The site runs sales that require users to pay an entry fee, and as more and more people participate in the sale, the price of the product begins to drop. Users can lock in the price of the sale at any time.