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About Storify

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Storify demo. Robert Scoble: Actually, of all the #tcdi... There Are Stories Out There On Twitter, Flickr, YouTube — Build Them With Storify. The main reason I love services like Tumblr and Posterous is that they make personal blogging simple. While you certainly still can write long-winded pieces about whatever you want, you can also just use a bookmarklet or email to send in individual pieces of content quickly. Storify seems like it could be the next step in that evolution. The new services, launching today in beta at TechCrunch Disrupt, is all about content curation from other social networking sites.

Say there’s a tweet you see and want to build a story around (we do it quite a bit), with the click of a button, you can drag it into your Storify story. We appear to be on the verge of a new wave of content curation. And the service’s approach to spreading this content is smart. How do you monetize this? Someone will undoubtedly be able to use Storify to build a killer story about this Disrupt conference, get to it and send us a link. The company has raised $50,000 up to date. JC: Is your official model getting users to pay? Storify filters online content into easy-to-read stories. Storify, which allows users to embed content from all avenues of the web like Twitter, Flickr and the like into a continuous story, launched its closed beta today at TechCrunch Disrupt in San Francisco.

The web-based software lets users integrate content from API-enabled sites like Twitter into a single thread where users can place pieces of content in the order that they choose. The “story” is hosted on their home site, Storify.com, but users can embed the code into other sites. Users simply type in a headline and drag content into the thread. The product is geared toward both bloggers and the 140 million some-odd bloggers in the world that use social media as parts of their stories. Co-founder Burt Herman, who is a 12-year veteran journalist with the Associated Press, said the idea for Storify came up because there was no “real easy way to integrate social media into a story.” Storify.