Badgeville Startup Battlefield Presentation, TechCrunch Disrupt 09/27/10 03:45PM techcrunch on USTREAM. Conference. Badgeville CEO on CNN. Badgeville. Badgeville, The Behavior Platform, is the global gamification leader. World-class companies including Deloitte, EMC, CA Technologies, Dell, Appirio, Samsung, NBC, Universal Music, Bell Media, The Active Network, Recyclebank, and hundreds more rely on our SaaS solution to measure and influence user behavior. With the industry's largest network of partners and integrations, Badgeville provides Game Mechanics, Reputation Mechanics, and Social Mechanics that track, surface, and reward behavior across all of a company's web properties and enterprise applications.
The Badgeville Platform leverages techniques from game play to create highly engaging web experiences. Using Badgeville, web publishers reward users with real-time achievements and reputation, while at the same time drive user behavior, achieve specific business goals, and measure and optimize user engagement. See Less Based in Menlo Park, CA, Badgeville has... Badgeville Wants To Layer Social Gaming (And Yes, Badges) Across The Entire Web. When Foursquare first launched, there were no deals. There was no way to get free pizza or cheap beer. The only incentive to play their game was to earn badges and bragging rights among friends. Badgeville, a new startup launching today at TechCrunch Disrupt, wants to apply that gaming mechanic to all sites across the web.
So how does this work? Well, a publisher sets up a Badgeville account and chooses what type of badges they want to give to readers for various types of actions on the site. For example, if you comment, you may get a badge. Or if you click the Like button on comments, you may earn points for that. Because this involves the publisher placing a bit of code on their site to keep track of these badges, there is also an analytics component to all of this. While they are launching today, Badgeville already has 10 customers signed up and ready to go out of the gate. Q: Where does the half million thing come from?
Q: How do you quantify the payback for early customers? Badgeville brings loyalty badges to any Web publisher. A startup called Badgeville wants to bring the badge concept (popularized by Foursquare and other location-based startups) to any online publisher. Chief executive Kris Duggan said Badgeville’s goal is to increase reader engagement and help its customer sites build a community. As he put it, “It’s not about pageviews anymore.” Publishers can award badges for the behavior of their choice, such as leaving a comment or becoming a fan of the site on Facebook. Readers can also compare their results to friends’ on social networks like Facebook. Duggan acknowledged that Badgeville isn’t the only company trying to bring game mechanics into publishing, but he said it offers the most flexibility and control for publishers.
Those publishers can just sign up and add Badgeville widgets to their site, or they can customize the service by directly accessing Badgeville’s application programming interfaces. Badgeville Launches Loyalty and Rewards Platform for Web Sites at TechCrunch Disrupt. SOURCE: Badgeville September 27, 2010 18:00 ET Customers Include Philly.com, Comcast Sports Network, Slideshare, TechCrunch, and More SAN FRANCISCO, CA--(Marketwire - September 27, 2010) - Badgeville, a company that makes it easy for web publishers to increase user loyalty and engagement, announced its official launch at today's 2010 TechCrunch Disrupt event, live on-stage.
The Badgeville Platform allows media sites, publishers, brands, marketers, and community managers to leverage game-based techniques to create highly engaging web experiences. Users are rewarded with real-time achievements and reputation that help publishers achieve specific pre-defined and measurable business goals. "We are always looking for ways to drive deeper engagement with Philly.com users, and providing opportunities for recognition and rewards while driving stronger audience engagement is a win-win for us and our users," said Jeff Berger, vice president and CIO, Philadelphia Newspapers, LLC. Badgeville: Bringing Fun & Games to TNW (Interview) You may have noticed something a little different in our sidebar over the last week.
We’ve been trialing a new product that allows publishers to instantly add a ‘game’ element to their website. Badgeville is the name of the startup behind this and thanks to them you can now earn points and badges simply by reading, sharing and commenting on posts here at The Next Web, adding a fun competitive element to our network’s community. We spoke to Kris Duggan, CEO of Badgeville in his first press interview to find out more about the company. While Badgeville is fun for users of a website to take part in, it aims to solve a serious business problem for publishers.
Duggan says the company was started as way of measuring just how engaged an audience is with a site. “We’re at a place now where there’s a huge shift in the way publishers think about their audiences”, he says. Badgeville’s key strength is how flexible and simple it is. “Literally anything you want to reward as a publisher, you can.