YouTube. Pinterest Is Gaining Ground on Facebook and Twitter for News. When it comes to sharing news online, Facebook and Twitter get most of the attention. Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well. A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all "media/publishing"-related content shared to social networks in Q3 was shared on Pinterest.
Facebook (40%) and Twitter (30%) maintained leads in the category, but Pinterest gained some ground after accounting for 18% of media and publishing shares in Q2. Pinterest also claimed a higher percentage of social media shares in other categories, including 44% of ecommerce-related shares, higher than any other social network. The chart below shows the media/publishing social shares for the third quarter of 2013. Many now get their news on social networks. Pinterest also made changes in September to encourage users to upload article pins. Social and mobile continue to converge in healthcare.
I’ve been somewhat off the grid for yet another family health crisis lately, but I thought I’d at least surface to update this blog with something quick and easy. Healthcare Web and software designer Geonetric has recently come out with an infographic about how healthcare consumers engage online. It’s long been believed that the majority of Internet users will search online for health information, and Geonetric cites data showing that some 80 percent actually do so. The real surprising numbers are in the realms of social media and mobility, two areas that are increasingly overlapping. While it’s not shocking to hear that 20 percent of health consumers use mobile devices to search for health information, take a look at how many people now have mobile phones: an estimated 4.8 billion worldwide, according to Geonetric.
By comparison, the chart says only 4.2 billion people own toothbrushes. Carolina Alumni Review - May/June 2012. Fullsize - A Social-Media Decoder. Power shift: Deb Roy, CEO of Bluefin Labs, says social media have changed the relationship between media consumers and producers. From his 24th-floor corner office in midtown Manhattan, the veteran CBS research chief David Poltrack can gaze southward down the Avenue of the Americas, its sidewalks teeming. For more than four decades, it has been his job to measure people’s television habits, preferences, and reactions. In large part, this has meant following the viewing habits of Nielsen panels of TV viewers and parsing the results of network surveys on their opinions. On a late September afternoon, with fall premieres under way, his desk was strewn with color-coded opinions from 3,000 Americans who had wandered into CBS’s Las Vegas research outpost, Television City, at the MGM Grand Hotel and Casino, and agreed to fill out TV surveys for the chance to win a 3-D home entertainment system.
But now he’s also dealing with a growing force: the masses talking back through social media. Free Diet Plans at SparkPeople. Yippy.
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