background preloader

Author Marketing

Facebook Twitter

[Video] Conversion Review of My Book’s Marketing Website. If you're trying to grow your startup you've come to the right place. Get my 170-page ebook on how to grow a startup and join thousands of self-funded entrepreneurs by subscribing to my newsletter at right. Here’s a screencast I recently recorded with Derek Halpern of Social Triggers where he gives me a thorough review of the marketing website for my book Start Small, Stay Small: A Developer’s Guide to Launching a Startup, with specific ideas on improving conversions. Once you’re too close to a design it’s hard to view it with an objective eye. That’s where external feedback from a knowledgeable source can help you discover potential improvements, as Derek has done in this video. Please enjoy – it’s just over 15 minutes and it’s filled with insights on building a high-converting marketing website.

Direct link Micropreneurship, Startups | Rob Walling Start Small, Get Big The Newsletter for Self-Funded Startups. Startups for the Rest of Us... For more on why you should read this blog, go here. Everything You Need to Know About Creating a Jaw-Dropping Movie Trailer on the Cheap. Ifttt, Buffer Partner To Help You Syndicate And Schedule Information-Sharing Across The Web. If This Then That (Ifttt) has been quietly building a tool to help you automatically share information from one web service into another web service.

Ifttt, Buffer Partner To Help You Syndicate And Schedule Information-Sharing Across The Web

Buffer, meanwhile, has been quietly building a tool to help you schedule sharing from any web service, so people who read what you share get a pleasantly staggered stream of information rather than one big blast. Today, the two relatively under-the-radar startups are partnering to make it easy to first automatically share and schedule your shared information from one service to others. It’s clever (although a little tricky to set up at first) and something that more and more people are going to want to use to share information the right way for their friends and followers. Here’s a personal example, in case this all sounds too abstract. Self-Publishing Tips & Tricks #6: Social Networking 101. So you're on twitter, facebook, goodreads and god knows where else.

Self-Publishing Tips & Tricks #6: Social Networking 101

You've got a blog. What next? Firstly, get all of your networks linked. Sites like twitter and facebook have loads of plug-ins that will let you link your other sites to them (see those links on the right prompting you to 'like' this blog, or follow me on twitter?) Every time someone clicks that they 'like' this blog, a link to it will appear on their facebook wall. Once you've done that the wheels are in motion for you to be able to cross-promote your different networks with a minimum of effort. You should already be engaging with people on twitter, facebook and all the rest, and participating in discussions on sites like goodreads. Never underestimate the power of retweeting. If you haven't already, link your twitter account to your mobile. Don't forget to use all of those tweet and share buttons on your Amazon page, B&N, Smashwords and everywhere else either. Market subtlely. So how do you get those initial sales? You Don’t Have to Tweet to Twitter.

November 15, 2011: [Follow Me on Twitter] “In a brand new direction A change of perception On a brand new trajection” - UB40 [Disclosure: Benchmark Capital is a major investor in Twitter, and my partner Peter Fenton sits on the Twitter BOD.]

You Don’t Have to Tweet to Twitter

Twitter is having a remarkable year. Active users have soared to over 100 million per month, with daily actives now above 50 million. So, Twitter’s traffic has been growing in leaps and bounds. Twitter suffers from two key misperceptions that need to be resolved before the business can reach its true potential. As its roots are in communication, a key part of the Facebook value proposition is sharing information. The second, and more critical, Twitter misperception is that you need to tweet, to have something to say and broadcast, for the service to be meaningful to you. Twitter is an innovative and remarkable information service. Some who understand this point have suggested that Twitter is merely a “Better RSS reader.” Books and Novels to Read - self published ebooks. The 5 Keys to Content Marketing Mastery. 7 Ways to Create an Email Marketing Snowball Effect.